Brand Tone

Legacy, Reliability for remaining stock, and Continued Support

Brand Values

• •Accessibility/Affordability
• •Innovation (Historically)
• •Comprehensive Range
• •Community Focus (Implied)
• •Customer Service (Stated Commitment)

Best Practices

• •Honesty and Transparency: Clearly communicate the current status of the company (ceased production, selling existing stock, continued repair services). Avoid ambiguity. This builds trust during a transitional period.
• •Acknowledge Legacy and Community: Leverage the brand's long history and strong connection with the ham radio community. Emphasize the contributions made and the "end of an era" sentiment respectfully.
• •Focus on Continued Support (where applicable): If repair services are a key ongoing function, make this prominent and reassuring. Provide clear information on how to access these services.
• •Professional and Empathetic Communication: Especially when dealing with customer concerns about product availability or future support, maintain a professional, understanding, and helpful tone.
• •Consistent Messaging Across Channels: Ensure that the website, any remaining social media activity, and customer service communications all reflect the same information and tone regarding the company's current operational status and future commitments.

Social Perception

Iconic and Integral (within the ham radio community), Mixed Reputation on Quality, Valued for Innovation and Breadth of Products, End of an Era/Legacy, Concerns about Future Support

Copy Examples

• •Headline: MFJ Enterprises: 52 Years of Powering Amateur Radio. Body: For over five decades, MFJ has been at the heart of ham shacks worldwide. As we transition, explore our remaining inventory of trusted gear and know that our commitment to repair services continues. Thank you for being part of the MFJ legacy.
• •Headline: Still On The Air: Quality MFJ Gear Available. Body: While our on-site production has ceased, a wide range of MFJ antennas, tuners, and accessories are still in stock. Grab a piece of ham radio history, backed by our ongoing repair support.
• •Headline: The Bands Play On: MFJ Repair Services Here For You. Body: Though times change, our dedication to the amateur radio community remains. MFJ will continue to offer repair services for your trusted equipment for the foreseeable future. Keeping you connected.
• •Headline: A Legacy of Connection: Thank You from MFJ. Body: From Martin F. Jue's first CW filter in 1972 to a world of ham radio accessories, MFJ has been privileged to serve you. We appreciate your decades of loyalty. Limited stock still available.
• •Headline: Your Shack's Trusted Partner: MFJ's Commitment Continues. Body: Even as we close one chapter, MFJ is here to support your passion. Shop our available inventory and rely on our established repair services to keep your station performing.