Brand Tone

Innovative and Intriguing, Quality-focused and Crafted, Appreciative and Engaging, Slightly Playful and Wonder-filled, Confident and Established

Brand Values

• •Quality Craftsmanship
• •Innovation and Design Excellence
• •Customer Satisfaction
• •Originality and Authenticity
• •Focus and Well-being

Best Practices

• •Emphasize Quality and Precision: Consistently use words like "precision-machined," "high-grade materials," "aerospace-grade," "crafted," and "engineered" to reinforce the value of craftsmanship.
• •Highlight the "Mesmerizing" Experience: Incorporate terms that evoke wonder, fascination, and optical illusion, such as "mesmerizing," "hypnotic," "mind-bending," "captivating," and "optical illusion."
• •Speak to the Benefit (Focus, Stress Relief): Connect the product features to user benefits like improved focus, stress relief, relaxation, and sparking creativity.
• •Maintain a Tone of Wonder and Innovation: Use language that suggests uniqueness, originality, and a touch of "magic" or the "WOW" factor. Avoid overly technical jargon unless explaining a specific feature benefit.
• •Be Authentic and Transparent: Continue to acknowledge the brand's Kickstarter origins and its commitment to original design and quality, which builds trust and resonates with the existing customer base. Share customer testimonials and engage with the community.

Social Perception

Positive, Engaging and Collectible, Gift-Worthy, Associated with Focus/Relaxation, Trustworthy

Copy Examples

• •Headline: Unlock a Moment of Wonder. Body: In a world of endless scrolling, find your focus. Mezmotoys are more than just desk art; they're precision-engineered portals to calm and creativity. Spin one, and watch the ordinary transform. Call to Action: Discover Your Mesmerizing Piece.
• •Headline: Crafted to Captivate. Built to Last. Body: Experience the satisfying weight of aerospace-grade materials, machined to flawless perfection. Our kinetic toys aren't just fleeting distractions; they're timeless objects of fascination, designed to intrigue for years to come. Call to Action: Explore the Collection.
• •Headline: Remember That "WOW" Feeling? Body: We live for it. From our original Kickstarter concepts to the intricate details in your hand, every Mezmotoys piece is engineered to delight and surprise. It's not just a toy, it's an experience. Call to Action: Gift a Moment of Awe.
• •Headline: Your Desk's New Center of Gravity. (And Attention). Body: Elevate your workspace with a touch of kinetic magic. Mezmotoys are designed to be silently spinning companions that help you de-stress, refocus, or simply appreciate the beauty of motion. Call to Action: Shop Kinetic Wonders.
• •Headline: Beyond the Fidget: The Art of Precision Play. Body: Mezmotoys merge innovative design with meticulous craftsmanship. Each spin, each illusion, is a testament to the beauty of engineering. Perfect for the thinker, the creator, the curious mind. Call to Action: Find Your Spin.