Brand Tone

Empathetic and Supportive, Personal and Authentic, Empowering, Calm and Mindful, Appreciative and Friendly

Brand Values

• •Social Responsibility and Community Support
• •Resilience and Empowerment
• •Handcrafted Quality and Artistry
• •Well-being and Mindfulness
• •Authenticity and Transparency
• •Sustainability

Best Practices

• •Always Lead with Empathy and Support: Given the brand's core mission, ensure that compassion and a supportive stance are woven into all communications, especially when addressing sensitive topics or the brand's 'why.'
• •Maintain a Personal and Authentic Voice: Continue sharing the founder's connection to the cause and the brand's journey. Use 'I' and 'we' to foster a direct and genuine connection with the audience.
• •Use Empowering Language: Incorporate words and phrases that uplift and inspire, reinforcing the message of strength, resilience, and hope.
• •Infuse Calm and Mindfulness: Reflect the nature of the products by using descriptive language that evokes peace, serenity, and sensory pleasure.
• •Consistently Reference the Social Mission (where appropriate): Remind customers that their purchase has a purpose beyond the product itself. Clearly state the 10% donation and the cause it supports, ensuring transparency and reinforcing this key brand differentiator.

Social Perception

Positive Product Experience, Appreciation for the Social Mission, Good Customer Service, Aesthetically Pleasing, Seen as a Supportive and Purpose-Driven Brand

Copy Examples

• •Instagram Post (New Candle Launch): Introducing 'Serene Bloom' - our newest handcrafted soy candle, here to fill your space with calming notes of jasmine and sandalwood. ✨ Each flicker is a reminder to breathe, find your center, and support a vital cause. With every purchase, you help us empower women and children on their journey to safety and healing. Shine a light, make a difference. #MezeeTheLabel #HandcraftedWithPurpose #SupportSurvivors #NewBeginnings #MindfulMoments
• •Facebook Ad (Highlighting Social Mission): More than just a beautiful scent. At Mèzee The Label, we believe in the power of community and the strength of the human spirit. That's why 10% of every sale goes directly to supporting those impacted by family violence. Light a Mèzee candle and join us in creating a world where everyone feels safe and cherished. Learn more about our mission and discover our collection: [Link to About Us/Shop]
• •Product Description (Website - for 'I AM STRONG' candle): Unleash your inner strength with our 'I AM STRONG' soy candle. Hand-poured with love and a blend of empowering essential oils, this candle is a tribute to resilience and the incredible power within you. As you light it, remember your journey, celebrate your courage, and know that you are not alone. 10% of this purchase supports our commitment to helping women and children heal. You are strong. You are capable. You are enough.
• •Email to Subscribers (General Update/Thank You): Hello, beautiful soul! Just wanted to send a little virtual hug your way and say thank you for being a part of the Mèzee family. Your support allows us to not only share our handcrafted creations but also to make a meaningful impact in the lives of those who need it most. We're so grateful for you. Wishing you a week filled with peace and light. With warmth, The Mèzee Team.
• •Pinterest Pin Description (Body-Shaped Candle): Celebrating every body, every story. Our handcrafted body-shaped soy candles are a beautiful reminder of diversity and self-love. Create a sanctuary in your home that honors authenticity and supports a journey towards healing for others. Discover the Mèzee collection – where art meets heart. #MezeeTheLabel #BodyPositivity #HandcraftedCandles #SoyWax #EthicalGifts #SupportWithPurpose