Brand Tone

Faith-centric and Inspirational, Fashion-conscious and Modern, Community-oriented and Engaging, Quality-focused

Brand Values

• •Modesty
• •Faith
• •Style/Fashion
• •Quality

Best Practices

• •Avoid superficial references; aim for sincerity that resonates with the target audience.
• •Use language that speaks to fashion-conscious individuals who also prioritize their faith.
• •Maintain Quality as a Key Descriptor: Consistently refer to the high quality of materials and design, reinforcing this as a core brand promise.
• •Ask questions, respond to comments thoughtfully, and foster a sense of belonging among followers.
• •Use relevant hashtags in posts to increase discoverability

Social Perception

The brand is clearly aimed at Muslim individuals looking for modest, fashionable clothing that aligns with their religious values. On their social media platforms, there's visible engagement in the form of likes, comments, and shares, suggesting a receptive and interactive community. International Reach (primarily German-speaking)

Copy Examples

• •💖 #MeyraWear #JilbabStyle #ModestFashion #MuslimahStyle #StreetwearHijab #IslamicWear
• •Shop High-Quality Islamic Streetwear Inspired by Faith & Modern Trends.
• •"Qualität hat seinen Preis" (Quality has its price).
• •New Collection now available! Designed with faith and style in mind.
• •Check out our latest TikTok showcasing the flow and design of our garments.