Brand Tone

Empathetic & Supportive, Inspiring & Positive, Accessible & Inclusive, Modern & Refreshing, Connection-Oriented

Brand Values

• •Well-being
• •Personal Growth & Self-Reflection
• •Connection & Communication
• •Accessibility & Inclusivity
• •Meaning & Purpose
• •Kindness & Collaboration

Best Practices

• •Develop a Brand Voice Guide: Document MEYEUR's specific tone (Empathetic, Inspiring, Accessible, Modern, Connection-Oriented), key vocabulary (e.g., "well-being," "introspection," "connection," "journey," "self-awareness"), and things to avoid (e.g., overly clinical language, jargon, exclusivity).
• •Focus on "You" and "We": Address the audience directly and empathetically ("your journey," "we support you") to foster a personal connection. Use "we" to represent the mother-daughter team and their shared mission, making the brand feel more personal and relatable.
• •Emphasize Benefits, Not Just Features: Instead of just saying "card game with questions," explain how it "sparks meaningful conversations" or "helps you connect more deeply." Highlight the emotional and personal outcomes.
• •Maintain Authenticity and Relatability: Share the founding story and the "why" behind MEYEUR. Use language that reflects real human experiences and the challenges the founders themselves navigated, which led to the creation of the brand.
• •Ensure Consistency Across All Platforms: Whether it's a website blog post, an Instagram caption, a Facebook ad, or product packaging, the tone and core messages should remain consistent, reinforcing the brand's identity and values at every touchpoint. Regularly review content to ensure alignment.

Social Perception

Customers who have reviewed the products on the MEYEUR website seem to have a positive perception, giving high ratings to the card games. Retailers like "La boutique par Fanny" and "Belle et Rebelle" perceive MEYEUR as a Quebec-based wellness company focused on refreshing the image of personal growth and facilitating connection. The brand appears to be well-regarded within its niche of personal development and wellness in the Quebec market. There is no significant negative sentiment found directly associated with MEYEUR's personal development products. The primary challenge in perception research is sifting through results for other unrelated companies named "Meyer."

Copy Examples

• •Headline: Unlock Deeper Connections. Discover Yourself. Body: In a world that often feels disconnected, MEYEUR offers a path back to what truly matters: genuine connection with yourself and those around you. Our tools are designed to spark meaningful conversations and insightful moments. Start your journey to well-being today.
• •Instagram Caption: Ready to explore the beautiful landscape of your inner world? Our self-awareness tools are crafted to gently guide you on a journey of introspection and growth. Because becoming the best version of yourself is a path worth taking. ✨ #Meyeur #PersonalGrowth #SelfDiscovery
• •Facebook Ad: Remember those late-night talks that changed everything? MEYEUR brings that magic back with conversation games made for deeper understanding and stronger bonds. Perfect for evenings with loved ones or quiet moments of self-reflection. Give the gift of meaningful connection.
• •Product Description Snippet (for a conversation game): More than just questions, these are invitations. Invitations to share, to listen, and to understand on a new level. MEYEUR helps you create a space where vulnerability is welcomed and connection flourishes.
• •Email Subject Line: Feeling the need to reconnect? We're here for you. Email Body Snippet: Life can be overwhelming, and it's easy to lose touch with ourselves and what truly nourishes our souls. At MEYEUR, we believe in the power of pausing, reflecting, and connecting. Explore our new collection designed to support your well-being journey.