Brand Tone

Professional, elegant, premium, service-oriented, helpful, and accommodating.

Brand Values

• •Quality Craftsmanship
• •Customization and Personalization
• •Functionality and Elegance
• •Customer Focus

Best Practices

• •Emphasize the Sensory Experience: Use words that evoke the high-quality feel of the products. Phrases like "linen-feel," "fabric textured," "soft touch," and "superior absorbency" help customers understand the value beyond a standard napkin.
• •Highlight the Dual Audience: Create distinct messaging for B2B clients (hotels, restaurants) focusing on reliability, quality, and elevating their service, and for D2C clients (event hosts) focusing on personalization, elegance, and creating memorable moments.
• •Leverage Social Proof: Even without many reviews, use phrases like "The choice of premier hotels and wedding planners" or feature testimonials if they become available. Showcasing logos of business clients (with permission) can build immense trust.
• •Tell the "Handmade" Story: The "work is done by hand" aspect is a powerful differentiator. This should be woven into the "About Us" page and product descriptions to create a narrative around craftsmanship and attention to detail.
• •Focus on the Solution: Frame the products as a solution to a problem. For events, it's the problem of finding affordable yet elegant tableware. For restaurants, it ’s about providing a high-end experience without the operational costs of laundering linen. Copy should address these pain points directly.

Social Perception

Perceived as a credible niche specialist in high-quality disposable tableware, targeting both B2B and event planning sectors, though with low overall visibility.

Copy Examples

• •Elegance in Every Detail. Discover the luxurious feel of our premium, personalized Airlaid napkins for your next event.
• •Your special day deserves a personal touch. Our bespoke, linen-feel napkins are crafted by hand to match your wedding's unique style, creating a memorable experience for you and your guests.
• •Upgrade Your Guest Experience | Premium Airlaid Napkins & Tableware
• •Tired of linen rental costs and flimsy paper? Meyart Home offers the perfect solution. Our durable, elegant Airlaid napkins deliver a premium feel without the hassle. Fully customizable. Order your sample pack today.
• •Meyart Home: Where Practicality Meets Perfection.