Tono de Marca

Authentic and Respectful

Valores de Marca

• •Cultural Preservation
• •Authenticity
• •Quality
• •Connection
• •Fair Representation

Mejores Prácticas

• •Lead with Authenticity: Always use words that evoke genuineness. Phrases like "Handmade by artisans in," "Crafted in the traditional style of," and "100% authentic" should be central to your messaging. Avoid jargon or generic corporate language.
• •Tell the Story Behind the Product: Do not just sell a hat; sell "a Jipijapa hat, handwoven in Becal, a process passed down through generations." Naming the region, the technique, or the artisan's community adds immense value and reinforces your brand.
• •Use a Respectful and Celebratory Tone: Your language should always honor the culture it represents. Frame the products as works of art and the artisans as masters of their craft. This builds a perception of respect and authority.
• •Emphasize "Why" Before "What": Start with the purpose. Your copy should first answer why these products are special (e.g., they preserve a tradition, they are made with sustainable materials) before detailing what they are. This connects with customers on an emotional, value-driven level.
• •Maintain a Consistent Vocabulary: Create a list of on-brand keywords and phrases (e.g., "artisanal," "heritage," "handmade," "tradition," "authentic," "Made in Mexico") and ensure they are used consistently across the website, product descriptions, any future emails, and potential social media. This builds a strong, recognizable brand voice.

Percepción Social

Customers likely perceive Mexnatural as a specialized, trustworthy source for high-quality, authentic Mexican artisanal goods, rather than a mass-market retailer, fostering a niche and exclusive image that relies heavily on website professionalism and transparency to build trust.

Ejemplos de Copy

• •Wear a Piece of Mexican Soul. Authentic, handmade apparel and crafts, delivered from the heart of our culture to your home.
• •More than a blouse, this is the story of Chiapas, told in 100% pure cotton and colored thread. Each intricate flower is embroidered by hand by our partner artisans, making every piece a unique work of art. Feel the tradition, embrace the craftsmanship.
• •Mexnatural was born from a simple belief: the world deserves to experience the true beauty of Mexican craftsmanship. We journey to the small towns and vibrant communities of Mexico to partner with the master artisans who keep our traditions alive. We are not just a store; we are a bridge to their legacy.
• •Just In: The Colors of Yucatán Have Arrived
• •The Art of Mexican Artisans, Delivered. Forget mass-produced. Discover the timeless elegance of authentic guayaberas, handwoven hammocks, and Jipijapa hats. Shop Mexnatural —where every purchase supports culture.