Tono de Marca

proud, reverent, culturally assertive, educational, and authoritative

Valores de Marca

• •Cultural Preservation and Celebration
• •Authenticity and Heritage
• •Identity and Pride
• •Spirituality and Symbolism
• •Craftsmanship

Mejores Prácticas

• •Educate, Don't Just Sell: For each product, provide a concise explanation of the symbol's or material's significance in Mexica or Mayan culture. This reinforces the brand's educational and authoritative tone.
• •Use Powerful and Evocative Language: Consistently use words such as "ancestral," "sacred," "legacy," "warrior," and "heritage" to maintain a tone that is both reverent and proud.
• •Center Indigenous Craftsmanship: Emphasize when items are "handcrafted by Indigenous artisans in Mexico." This adds value and aligns with the core principle of supporting these communities.
• •Maintain a Cohesive Visual Identity: Employ a visual theme across the website and social media that reflects the artistry of the products. A palette of earth tones mixed with the vibrant colors of pre-Hispanic art will create a unified and authentic feel.
• •Speak to the "Tribe": Use inclusive language like "our ancestors," "our culture," and "our people" to foster a sense of community and belonging, reinforcing the "tribe" element of the brand name.

Percepción Social

Likely favorable among its niche customer base, who view the brand as a valuable source for culturally significant products that affirm their Mexican and Indigenous identity.

Ejemplos de Copy

• •Channel the strength of obsidian, the sacred stone of our ancestors. Each handcrafted pendant is more than an accessory; it is a fragment of our history, a link to the warrior spirit within.
• •Wear your heritage. Our designs are inspired by the symbols that have defined our culture for centuries. This is not just a t-shirt; it's a testament to a lasting legacy. #MexicaTribe #IndigenousPride #AztecArt
• •Reconnect with Your Roots. Discover authentic, handcrafted treasures that honor the enduring spirit of our Mexica and Mayan heritage. Shop the collection.
• •The wisdom of the ancients, delivered to you. This week, we celebrate Huitzilopochtli with our newest collection. Explore pieces that carry the stories of a proud civilization.
• •We are more than a store. We are a community—a tribe—united by the spirit of our ancestors. MEXICA TRIBE was born from a desire to keep our culture vibrant, to honor the artisans who safeguard our traditions, and to empower our people to wear their heritage with pride.