Brand Tone

Aspirational, Modern, and Supportive

Brand Values

• •Sustainability
• •Convenience
• •Accessibility & Affordability
• •Quality & Style

Best Practices

• •Always Lead with the "Moment": Frame the copy around the experience, not just the product. Use words like "moment," "event," "occasion," and "unforgettable." The goal is to sell the feeling of wearing the garment.
• •Balance Aspiration with Accessibility: Pair luxury-focused language ("designer," "couture," "elegant") with practical and reassuring terms ("easy," "convenient," "affordable"). This reinforces the brand’s unique position of making high fashion accessible.
• •Weave in Core Values: Ensure at least one core value (Sustainability, Convenience, or Affordability) is mentioned or clearly implied in every piece of communication. For example, use hashtags like #SustainableStyle or phrases like "smart fashion."
• •Maintain a Supportive & Clear Voice: Use clear, simple calls to action (e.g., "Browse the Collection," "Rent Your Look"). In customer service interactions and FAQs, the tone should be consistently helpful, patient, and solution-oriented.
• •Leverage Social Proof and Community: Actively encourage customers to share their "Meðvitund Moments" using a branded hashtag. Feature this user-generated content prominently to build trust and create a community around the shared experience of sustainable fashion.

Social Perception

Overwhelmingly positive, seen as a smart and sustainable solution for event dressing in Iceland with high customer satisfaction, excellent service, and strong community engagement through user-generated content.

Copy Examples

• •Just in: The 'Mille Frosted Floral Night' dress by Stine Goya. Perfect for late-night city events or your next formal affair. Why buy when you can rent the dream? Create your unforgettable moment with us. #MedvitundStudio #DesignerRental #SustainableFashion #StineGoya
• •Your Designer Wardrobe, On Demand. Rent stunning pieces from Ganni, Rotate, and more. Sustainable, simple, and always stylish. Choose. Rent. Attend.
• •✨ An Event on the Horizon? Your Perfect Outfit Awaits.
• •Wedding season is here. Don't stress about finding the perfect guest dress. Rent a designer look from Meðvitund Studio and turn heads for all the right reasons. Eco-friendly, affordable, and delivery is on us. Browse the collection.
• •POV: You have a fancy dinner in 3 days. We got you. 😉 Rent it today, wear it this weekend! #ClothingRental #LastMinuteOutfit #FashionHacks #IcelandFashion