Brand Tone

MEUSPERFUMERY's brand tone is multifaceted: Aspirational & Artistic on its website and in physical stores, presenting as a knowledgeable curator of unique, high-standard fragrances. It is Pragmatic & Accessible on social media, emphasizing affordability and quality for 'inspired by' perfumes. Across all platforms, a Personal & Passionate tone for fragrance is evident, reflecting a deep personal connection to perfumery.

Brand Values

• •Curation & Quality
• •Accessibility & Value
• •Passion & Expertise
• •Uniqueness & Individuality

Best Practices

• •Segment Your Channels: Continue using social media (Facebook, Instagram) for the high-value, accessible "inspired by" message, as this is where that customer demographic is most active. Reserve the more artistic, curatorial language for the main website, blog content, and in-store marketing materials where the niche audience is engaged.
• •Bridge the Gap with Storytelling: Use content to connect the two brand identities. Create a blog post or video titled "From Inspired to Artisan: Our Journey in Perfume." This explains that the love for iconic scents led to a deeper passion for the art of niche perfumery, validating both sides of the business.
• •Use "Inspired By" Language Consistently: When referring to dupes, always use the phrase "inspired by" or "our interpretation of." This maintains transparency and manages customer expectations legally and ethically, positioning the brand as an homage-paying creator, not a counterfeiter.
• •Emphasize Core Values in All Copy: Whether writing about a 30 dupe or a 300 niche perfume, the core values of quality, passion, and uniqueness should be present. For dupes, it's the quality of the essence. For niche, it's the quality of the artistry. The copy should always reflect a genuine passion for the product.
• •Leverage User-Generated Content (UGC): Actively encourage and repost customer photos and videos from both segments. Showcase testimonials from customers who love the value of the inspired line alongside videos of people unboxing niche fragrances from the physical store. This creates authentic social proof and naturally blends the brand's two facets.

Social Perception

The social perception of MEUSPERFUMERY is bifurcated: some customers perceive it as a reliable Dupe Retailer for affordable, quality alternatives to designer perfumes, valuing its cost-to-quality ratio. Others, particularly those visiting physical stores or niche website sections, perceive it as a sophisticated Niche Perfumery, an "art perfumery" for discovering unique, high-end artistic fragrances. This dual identity effectively caters to distinct market segments without conflict.

Copy Examples

• •Smell like a million dollars, not spend it. You deserve to feel luxurious every day. Our M037, inspired by Dior Sauvage, captures the untamed spirit and noble freshness you love, at a price that makes sense. Quality essences, undeniable persistence. Tap to discover your new signature scent. #meusperfumery #parfumuriinspirate #luxuryforless #qualityperfume #sauvagedupe
• •Don't just wear a fragrance. Wear a story. At Meus Art Perfumery, we curate scents that are masterpieces in a bottle. Discover limited edition collections and independent artists who challenge the ordinary. Your journey into the art of niche perfumery starts here. Explore the Collections
• • Our Bestsellers Are Back in Stock! Your favorites have returned! From the timeless elegance of F014 (inspired by Coco Mademoiselle) to over 200 other high-quality options, your perfect perfume is waiting. Free shipping on orders over 200 RON. Don't wait, they sell out fast! Shop Now
• •It started with a passion. A belief that a great perfume could be a personal treasure. That's why we're MEUS—"My Perfumery." Because your scent should be yours, and yours alone. (Visual: Short video of founder arranging perfume bottles/smelling test strip)
• •Your favorite scent: 150. Our version, same vibe, same persistence: 30. The choice is clear. The secret to smelling amazing without breaking the bank. #perfumedupe #fragrancetiktok #meusperfumery #smartshopping #romania (Concept: Fast-paced video transitioning from designer perfume box to MEUSPERFUMERY bottle, using trending audio)