Brand Tone

caring, affectionate, and playful

Brand Values

• •Pet Well-being and Comfort
• •Quality and Practicality
• •Customer Satisfaction and Trust
• •The Pet as a Family Member

Best Practices

• •Speak from the Heart (of a Pet Lover)
• •Humanize, Don't Patronize
• •Keep it Playful and Positive
• •Be a Helpful Resource
• •Foster a Community

Social Perception

Positive, friendly, and caring; known for unique and practical pet products, high customer engagement, and positive reviews.

Copy Examples

• •Boredom? Never again! 🐾 Introducing the new Roda-Pet Interactive Toy, your four-legged child's best friend for moments of solitude. Developed to stimulate the mind and burn energy, it's the daily dose of happiness they deserve. Get yours now for your pampered pet! Link in bio. #MeuPetMimado #BrinquedoPet #EnriquecimentoAmbiental #CachorroFeliz
• •Security with the charm your pet deserves. More than an accessory, it's proof of love. Our ID collar is personalized with your pet's name and phone number, ensuring the security you need with the style you love. Made with durable and comfortable material, it won't bother them and is ready for all adventures. Because caring is the greatest treat of all.
• •New member in the family? ❤️ Congratulations! We know your heart is full of love and your head is full of questions. That's why Meu Pet Mimado has everything for this new phase: beds that hug, toys that teach, and accessories that protect. Give the best welcome to your new best friend. Check out our puppy kit!
• •Hate fur around the house? 😩 Your pet will LOVE this brush! 😍 Bath and massage 2-in-1! Link in bio for a fur-free home and a happy pet! The brush that turns bath time into a spa! ✨ #MeuPetMimado #EscovaPet #DicasPet #BanhoPet #DogWash
• •Psst... We saw that [Customer's Pet's Name] deserves a treat.