Brand Tone

Authoritative and Traditional, blended with Passionate Craftsmanship.

Brand Values

• •Heritage and Legacy
• •American Craftsmanship
• •Innovation and Performance
• •Artistic Design
• •Player-Centric Approach

Best Practices

• •Always Anchor in 'Made in USA': Connect the product back to its American heritage and craftsmanship to reinforce quality and patriotism.
• •Balance Heritage with Innovation: Pair mentions of the brand's long history with a focus on new technologies using phrases like 'Decades of experience, engineered for today.'
• •Use the 'Voice of the Player': Incorporate testimonials and player-centric language focusing on the physical experience of playing pool (e.g., 'feel', 'hit', 'control', 'accuracy').
• •Be Confidently Authoritative, Not Arrogant: Use strong, experienced language ('The Standard of the Industry') but avoid dismissing player feedback or criticism.
• •Emphasize Both Art and Engineering: Reflect the duality of beautiful design and technical performance by using evocative language for aesthetics and specific terms for engineering.

Social Perception

Meucci is perceived as a legendary American brand with a rich history and beautifully designed cues that offer a distinct 'feel'. However, it struggles with consistency, leading to a reputation for being a gamble on quality control. The perception is split between loyalists who value its legacy and feel, critics who report quality issues, and newcomers who are cautious due to conflicting reviews.

Copy Examples

• •Since 1975, the Meucci name has been synonymous with American-made excellence. We don't just build cues; we craft legacies. Every pass of the lathe, every hand-set inlay, is a testament to a tradition of quality that you can feel in every shot. #MeucciCues #MadeInUSA #BilliardsHistory
• •Feel the future of precision. Our Kielwood Pro Shaft isn't just wood—it's wood perfected. Through a specialized torrefaction process, we've created a shaft that's stronger, stiffer, and delivers unparalleled low-deflection accuracy. It’s the classic Meucci feel, engineered for the modern game. #Kielwood #CueTechnology #LowDeflection
• •Don't just take our word for it. Richard says his Meucci 'shoots like silk' and gives him 'phenomenal' control over the cue ball. That's the Meucci difference: performance that speaks for itself. Experience the feel that turns good players into great ones. Shop now and find your perfect cue.
• •Style is a language. Make a statement without saying a word. The BMC Casino Series features intricate designs inspired by the allure of the tables, hand-crafted for players who demand both beauty and performance. Go all in on your game. #BMCCasino #ArtOfPool #Meucci
• •The Legend Evolves. Introducing the Meucci Carbon Pro Shaft. We've combined our half-century of cue-making artistry with the latest in carbon fiber technology to bring you a shaft with a solid, responsive hit and pinpoint accuracy. Tradition meets innovation. The game will never be the same. #CarbonFiberCue #MeucciInnovation