Brand Tone

Helpful & Informative, Modern & Stylish, Accessible & Value-Oriented, Customer-Centric & Responsive, Enthusiastic (on platforms like TikTok)

Brand Values

• •Style & Modern Design
• •Affordability & Value
• •Quality
• •Customer Satisfaction & Service
• •Practicality & Functionality
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document key tone attributes (e.g., Modern, Helpful, Value-Driven, Enthusiastic for specific platforms), preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Since the primary audience is Moroccan and interacts in French, ensure the core communication reflects this. When creating English content (if any for specific purposes), maintain the essence of the established French tone, focusing on clarity, style, and value.
• •Highlight Benefits, Not Just Features: Instead of just saying "durable materials," explain how that benefits the customer: "Built with durable materials for long-lasting style and everyday enjoyment." This aligns with being helpful and value-oriented.
• •Be Consistent Across All Platforms: While the style might adapt slightly (e.g., more playful on TikTok vs. more informative on the website), the core tone (Modern, Value-Driven, Helpful) should remain recognizable. Product descriptions, social media posts, ad copy, and customer service responses should all feel like they come from the same brand.
• •Review and Refine: Regularly audit your copy across different channels. Does it consistently reflect your desired tone and values? Gather feedback (internal and external) and make adjustments as needed to ensure your messaging stays effective and aligned with your brand identity.

Social Perception

Positive Customer Feedback, Reliable Service, Go-to for Modern, Affordable Furniture in Morocco, Engaged Online Community

Copy Examples

• •✨ Fresh Look, Smart Price! ✨ Discover our NEW 'Casa Modern' collection – sleek designs, durable quality, and prices that make styling your dream home a reality. Swipe to see more & tap the link in bio to shop! #MeublinMa #ModernHome #AffordableStyle #MoroccanDecor #NewArrivals
• •🇲🇦 Style Your Space for Less! 🇲🇦 Don't miss our Spring Savings Event! Get up to 30% OFF on select sofas, tables, and beds. Quality furniture that speaks to your style, without breaking the bank. Shop now: [Link] Offer ends soon! #MeublinPromo #HomeDecorMorocco #FurnitureSale #Casablanca #Rabat
• •Sleek. Smart. Stylish. Our new floating TV unit isn't just a statement piece; it's a clever storage solution for modern living. Crafted from high-quality [Material] with an easy-to-clean [Finish] surface. Dimensions & assembly details? We've got you covered – check the tabs below! #MeublinDesign #TVUnit #ModernFurniture #HomeOrganization
• •Small space? Big style! 🤩 Watch how our [Product Name, e.g., 'Nifty Nesting Tables'] can transform your living room! Versatile, chic, and budget-friendly. What do you think? 👇 #MeublinTips #DecorHacks #SmallSpaceLiving #MoroccanInteriors #FurnitureFlip
• •Unlock Your Home's Potential: 3 Easy Ways to a More Stylish Living Room (with Meublin!)