Brand Tone

Friendly, Creative, Personal, Playful (especially on TikTok)

Brand Values

• •Personalization
• •Uniqueness/Individuality
• •Gift-Giving/Thoughtfulness
• •Creativity
• •Accessibility

Best Practices

• •Develop a Simple Tone of Voice Guide: Document key characteristics of your brand's voice (e.g., "Friendly, not silly," "Inspiring, not preachy," "Simple, not technical"). Share this with anyone creating content.
• •Know Your Audience: Tailor your language to resonate with your target customers. For My Customized, this means being encouraging and focusing on the joy of creating and giving. Personalized social media marketing, which involves understanding audience segments, can be effective.
• •Be Consistent Across All Channels: Whether it's the website, an email, or a social media post, the underlying tone should feel familiar to the customer. This builds trust and brand recognition.
• •Use "You-Focused" Language: Frame copy around the customer's benefits, creativity, and ability to create. ("You can design...", "Make your perfect gift...").
• •Review and Refine: Regularly review your copy to ensure it aligns with your desired tone and brand values. Get feedback if possible. As the brand evolves, the tone might need slight adjustments.

Social Perception

Customers seem to respond well to visual posts showcasing product possibilities. Focus on product, less on interaction. Assumption of positive intent. Potential for mixed experiences related to print quality, durability, delivery times, and customer service.

Copy Examples

• •Instagram Post (Showcasing a custom mug): Morning coffee just got a whole lot more YOU! ☕✨ Design your own mug with your favorite quote, a cherished photo, or a fun design. What will your unique mug say? Start creating memories, one sip at a time! #MyCustomized #PersonalizedMug #GiftIdeas #DesignYourOwn #UniqueGifts
• •Facebook Ad (Targeting people with upcoming birthdays/anniversaries): Stop searching for the perfect gift – create it! 🎁 With My Customized, you can design truly personal and unique presents that they'll treasure forever. From custom tees to photo puzzles, put your heart into it. Make their special day unforgettable. Design yours now! 👉 [Link to website] #PersonalizedGifts #MyCustomized #CreativeGifting #UniquePresents #MakeItSpecial
• •TikTok Video Concept (Fast-paced montage of different personalized items being made/shown): (Upbeat, trending sound) Text overlays: "Your Vibe." "Your Design." "Your Story." "My Customized." "Link in bio to create yours! ✨" Caption: Unleash your creativity and make it uniquely yours! 😍 What are you customizing today? #MyCustomized #DIYGift #Personalized #CustomMade #TikTokMadeMeBuyIt
• •Website Banner (Homepage): Tell Your Story, Your Way. ✨ Create one-of-a-kind items with your photos, text, or logo. Perfect for gifts, special occasions, or just because! Easy to design, lovely to receive. Start customizing with My Customized!
• •Email Newsletter Subject Line (Promotional): 🎁 Special Treat Inside: Design a Unique Gift & Get [Discount/Offer]! Email Body Snippet: Hey [Customer Name], want to make someone smile? Or treat yourself to something truly special? At My Customized, you're the designer! Add your personal touch to our range of quality products and create something nobody else has. For a limited time, enjoy [Discount/Offer] on your next creation. Let your creativity shine! [CTA Button: Start Designing]