Tono de Marca

Confident, Direct, and Style-Driven

Valores de Marca

• •Curated Quality
• •Unique and Authentic Design
• •Durability and Craftsmanship
• •Accessibility

Mejores Prácticas

• •Lead with Adjectives: Consistently use powerful, descriptive adjectives like "tough," "robust," "authentic," "handcrafted," and "industrial" to reinforce the brand's identity in all headlines and descriptions.
• •Tell the Origin Story: Regularly mention the direct importation from Asia and the personal curation process. This narrative is a key differentiator and builds trust and authenticity.
• •Maintain a Confident Voice: Write with directness and authority. Avoid weak or passive language. The copy should reflect confidence in the product's quality and style.
• •Emphasize Materials and Texture: In product descriptions, go beyond dimensions. Describe the feel of the wood, the finish of the metal, and the unique imperfections that make each piece one-of-a-kind.
• •Focus on a Niche Vocabulary: Consistently use terms associated with your aesthetic, such as "Wabi Sabi," "industrial," and "vintage," to attract and retain your target audience. This builds a specialized language around the brand.

Percepción Social

A reliable and trustworthy specialist for industrial and Asian-style furniture, known for good service, high-quality, unique products, and authentic expertise.

Ejemplos de Copy

• •Robust Character, Refined Design. Discover our handmade industrial bar stools—built to last and designed to impress.
• •This is more than a table. It's the centerpiece of your home, handcrafted from authentic Asian timber. Each grain tells a story. What will be yours? #Meubelasia #HandmadeFurniture #IndustrialDesign #DiningRoomInspo
• •The MA05 Collection is the soul of Meubelasia. Personally curated from Asia, this collection embodies our commitment to tough, industrial aesthetics and superior craftsmanship. Explore the signature pieces that define modern, rugged living.
• •Tired of the same furniture? Your home deserves character. At Meubelasia, we import unique, industrial pieces directly from Asia. Visit our showroom by appointment or shop the full collection online. Style, delivered.
• •New Arrivals: Tough, Timeless, and Ready for Your Home.