Brand Tone

Empowering, Personal, Appreciative, Elegant, Approachable

Brand Values

• •Empowerment
• •Quality & Durability
• •Meaning & Storytelling
• •Affordability & Attainable Luxury
• •Customer-Centricity
• •Authenticity
• •Irish Heritage
• •Sustainability

Best Practices

• •Always Emphasize Empowerment and Meaning: Ensure copy, whether for product descriptions, social media, or ads, ties back to the core values of strength, resilience, growth, and the story behind the pieces. Use evocative language that inspires.
• •Maintain a Personal and Relatable Voice: Continue sharing the founder's journey and behind-the-scenes content. Address the audience directly and foster a sense of connection. Use "we" to include the customer in the brand's community.
• •Spotlight Quality and Irish Heritage with Pride: Clearly communicate the quality of materials and the brand's Irish roots. This builds trust and a unique selling proposition.
• •Keep it Elegant yet Bold: Mirror the jewellery's design philosophy in the language. Use clear, sophisticated wording, but don't be afraid to make confident statements that reflect the "mettle" aspect.
• •Be Consistent Across All Channels: Whether it's the website, TikTok, Pinterest, or customer service interactions, the tone should remain consistent. Develop a brand voice guide if necessary to ensure all communications align.

Social Perception

Positive Customer Experiences, Loved Irish Business, Meaningful Gifts, Growing & Popular, Community Connection

Copy Examples

• •Unveil your inner strength. Our new [Collection Name], inspired by the resilience that shines within every woman. Discover pieces designed to tell your story. #MettleAndBloom #HerStory #JewelleryWithMeaning
• •Elegance that endures, without the extravagant price. At Mettle & Bloom, we believe in attainable luxury. Adorn yourself with meaning, crafted to last. ✨ #AffordableLuxury #IrishJewellery #BloomDaily
• •More than just jewellery, it's a message of empowerment. Gift the 'My Sun, Moon & Stars' necklace and remind her she deserves it all. Each piece comes with its unique story. 💖 #GiftHerStrength #MettleAndBloom #MeaningfulGifts
• •From a dream in Galway to a symbol of your journey. Mettle & Bloom was born from a desire to create beautiful, lasting jewellery that celebrates every woman's courage to bloom. Nurture your mettle. ✨ #FemaleFounded #IrishDesign #OurStory
• •Find your Mettle. Embrace your Bloom. Timeless jewellery for the everyday, each piece a reminder of your unique strength and journey. Hand-sourced and designed with passion in Ireland. #MettleAndBloom #EverydayElegance #NurtureYourBloom