Brand Tone

aspirational, stylish, and friendly

Brand Values

• •Quality and Style: A focus on offering fashionable, high-quality clothing and accessories from recognized brands.
• •Customer Engagement: Actively maintaining a presence on multiple social media platforms and responding to customers suggests they value connection with their audience.
• •Modernity and Trend Awareness: The selection of brands and the style of their online content indicate a commitment to staying current with fashion trends.
• •Authenticity (emerging): The use of behind-the-scenes content and more candid videos on TikTok points towards a desire to show the real people and personality behind the boutique.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., words to use/avoid, level of formality, use of humor/emojis). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with their preferences and aspirations while staying true to your brand's core identity.
• •Be Consistent Across All Channels: Whether it's a website description, an Instagram caption, or a TikTok video, the underlying tone should feel familiar and recognizably "Mette F."
• •Inject Personality: Don't be afraid to let the unique character of Mette F shine through. This could be through specific phrases, a certain way of describing items, or sharing relatable style moments. Showing the human face of the business can be effective.
• •Review and Refine: Regularly review your copy to ensure it aligns with your defined tone and values. Get feedback and be open to making adjustments as your brand evolves or as you learn more about what resonates with your audience.

Social Perception

positive. Customers likely view Mette F as a destination for stylish and contemporary fashion. The engagement on social media suggests an appreciation for their product selection and outfit inspiration. The brand is perceived as being current and in touch with modern trends. There is an element of trust and satisfaction, as indicated by repeat engagement and positive, albeit informal, feedback on social platforms.

Copy Examples

• •Instagram Post (New Arrival - Dress): Saturdays are for sunshine and stunning new dresses! ✨ This beauty just landed at Mette F, and we're already dreaming of all the places you'll wear it. Effortlessly chic, undeniably you. Pop in and find your new favourite! #MetteF #NewCollection #WeekendStyle #DanishDesign #MustHave
• •Facebook Ad (Seasonal Collection): Hello, [Season]! Refresh your wardrobe with Mette F's latest collection, handpicked just for you. From cozy knits to statement pieces, we have everything you need to step out in style. Click to explore the new arrivals – your next style adventure awaits! Shop now: [Link] #MetteFStyle #SeasonalFashion #ShopLocalDenmark #FashionForward
• •TikTok Video Caption (Styling Tip): Styling our fave [Brand Name] knit 3 ways! 😍 Which look is your vibe? Let us know in the comments! 👇 Come play dress-up with us at Mette F! #MetteFStore #StyleHack #HowToStyle #FashionTikTok #OutfitInspo #[BrandName]
• •Website Banner (Homepage): Discover Your Signature Style. Explore curated collections at Mette F – where fashion meets personality. Free shipping on orders over [Amount].
• •Email Newsletter Subject Line: ✨ Just In at Mette F: Your New Season Obsessions! (Email body snippet): Hi [Customer Name], Get ready to fall in love! Our latest arrivals are here, brimming with fresh styles and the quality you adore. From everyday essentials to those special showstoppers, find pieces that speak to your unique style. Come on in or browse online – we can't wait to see what you choose!