Brand Tone

aspirational, warm, and mindfully elegant

Brand Values

• •Quality & Craftsmanship
• •Aesthetic & Design
• •Mindful Living
• •Family & Personal Touch
• •Functionality

Best Practices

• •Develop a Brand Voice Guide: Create a simple internal document outlining the brand's tone (Warm, Aspirational, Elegant), key messaging pillars (Mindful Living, Craftsmanship), and a "words we use/words we avoid" list. This ensures everyone writing for the brand is aligned.
• •Focus on Storytelling: In every product description and social media post, go beyond the physical attributes. Tell the story of its use—how it enhances a moment, simplifies a task, or brings beauty to a routine.
• •Engage Mindfully: When responding to comments and messages, mirror the brand's warm and helpful tone. Address customers by name, answer questions thoughtfully, and express gratitude to foster a sense of community.
• •Maintain Visual and Textual Harmony: Ensure the aesthetic of the photography (clean, bright, minimalist) is always matched by the copy. The words should feel like they belong to the images—calm, uncluttered, and elegant.
• •Use a Content Calendar for Thematic Consistency: Plan content around core brand values. Dedicate specific posts or weeks to themes like "The Art of a Slow Morning," "Craftsmanship & Materials," or "Organizing for a Calm Mind." This reinforces brand values consistently over time.

Social Perception

The social perception of Metsi is shaped almost entirely by its own content. Customer interaction on Instagram appears positive, with the brand actively responding with a helpful and friendly tone. Customers and followers react positively to the visual appeal of the products, often commenting on their beauty and aesthetic. The connection to the established parent company, Shivani Impex, lends credibility and a sense of reliability. Products sold on other platforms have also received positive ratings for durability and utility.

Copy Examples

• •Start your morning with intention. Our handcrafted ceramic mug isn't just for coffee; it's a small ritual to ground your day. Feel the smooth, earthy texture and embrace a moment of calm before the world rushes in. #MetsiHome #MindfulMornings #HandcraftedModern
• •Your Home, A Soulful Space. Discover curated decor designed for mindful living.
• •Elevate your hosting with our artisanal wooden serving tray. Crafted from sustainably sourced acacia wood, its natural grain brings a touch of organic elegance to any table. Perfect for serving everything from morning pastries to evening charcuterie, it’s a beautiful and functional piece designed for timeless appeal.
• •Bring Tranquility Home | The New Cane Collection Is Here
• •Tired of clutter? Create a sanctuary in your own home. At Metsi, we believe in beautiful, functional objects that bring joy and calm to your everyday life. From our kitchen to your living room, discover handcrafted pieces that tell a story. Shop the collection and begin your journey to a more soulful space.