Brand Tone

Authoritative & Knowledgeable, Passionate & Enthusiastic, Customer-centric & Supportive, Direct & No-frills, Proudly American-made

Brand Values

• •Quality & Craftsmanship
• •Performance & Power
• •Reliability & Durability
• •Customer Support & Trust
• •Safety
• •Innovation & Experience
• •Value over Price

Best Practices

• •Prioritize Performance and Reliability: Always lead with the tangible benefits of power, range, and durability, backing them up with specifics about components or design when appropriate. This reinforces the engineering-first approach.
• •Emphasize "Made in USA" and Quality Craftsmanship: Consistently mention US assembly and the use of high-quality, premium components to underscore the brand's commitment to excellence and differentiate from mass-market competitors.
• •Adopt a Confident, Knowledgeable, yet Approachable Voice: Write as experts who are passionate about their products and eager to share that expertise, but avoid overly technical jargon unless explaining a specific benefit. Be direct and informative.
• •Foster a Sense of Community and Trust: Use inclusive language ("join our family"), highlight customer support, and share authentic customer experiences to build rapport and reinforce the brand's customer-centric values.
• •Focus on Long-Term Value: Frame Metroboard as an investment in a superior riding experience that will last, rather than just a purchase. Appeal to the "discerning buyer" who understands quality and is looking for more than just the lowest price.

Social Perception

Highly Respected for Quality, Exceptional Customer Service, Reliable and Trustworthy, Premium, Niche Brand, Long-Standing & Experienced, Slightly Under the Radar

Copy Examples

• •Metroboard: Engineered for the Ride, Built for the Journey. Since 2007. Don't settle for ordinary. Experience the culmination of nearly two decades of electric skateboard innovation. Hand-assembled in the USA with premium components, every Metroboard is a testament to power, range, and unwavering reliability. Your daily thrill ride awaits.
• •Go Further. Climb Steeper. Ride with Confidence. Tired of range anxiety? Need a board that laughs in the face of hills? The Metroboard [Model Name] delivers relentless power and industry-leading battery life, all backed by our legendary customer support. We're not just selling skateboards; we're delivering peace of mind.
• •Craftsmanship You Can Feel. Performance You Can Trust. At Metroboard, "good enough" isn't in our vocabulary. We meticulously select top-tier components and hand-build each board in our US shop, ensuring every ride is smooth, powerful, and built to last. Join the Metroboard family and feel the difference true dedication makes.
• •Why Metroboard? Because Your Ride Deserves the Best. In a world of mass-produced boards, Metroboard stands apart. We cater to the discerning rider who values robust engineering, exceptional durability, and unparalleled support. Invest in a Metroboard and own a piece of electric skateboarding history, built for its future.
• •Your Daily Commute, Electrified. Your Weekend Adventure, Unleashed. From dependable daily transport to exhilarating weekend exploration, Metroboard offers the power and range to redefine your limits. Experience the raw thrill and refined engineering that has made us a trusted name in electric skateboarding for over 15 years.