Brand Tone

Sophisticated & Premium, Knowledgeable & Passionate, Aspirational & Discerning, Welcoming & Accessible, Curated & Authoritative

Brand Values

• •Quality
• •Curation
• •Discovery & Exploration
• •Craftsmanship
• •Customer Experience
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document PourMore's specific tone (sophisticated, knowledgeable, aspirational, welcoming), key messaging pillars (quality, curation, discovery), preferred vocabulary (e.g., "artisanal," "curated," "experience," "discover" vs. "cheap," "basic," "booze"), and a "do not use" list. This ensures everyone creating content is aligned.
• •Prioritize "Show, Don't Just Tell": Instead of saying "high-quality spirits," describe the origin, the distillation process, the unique tasting notes, or the story behind the bottle. This inherently conveys quality and sophistication.
• •Speak to the Discerning Customer: Write as if addressing someone who appreciates craftsmanship, detail, and unique experiences. Use language that resonates with an enthusiast’s passion but remains accessible enough not to alienate newcomers. Avoid overly technical jargon unless explained.
• •Maintain Visual and Textual Harmony: Ensure the sophistication and premium feel of the visuals (photography, website design) are consistently matched by the elegance, clarity, and informative nature of the copy. The words should enhance the visual experience.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they still accurately reflect the desired brand tone and values. Language evolves, and so can brand nuances. Ensure consistency across all platforms.

Social Perception

A reputable source for premium and craft spirits, a good way to discover new and interesting bottles, a slightly higher-end subscription service, knowledgeable and passionate, visually appealing and aspirational

Copy Examples

• •Unlock a world of liquid gold. Each month, PourMore delivers an expertly curated journey through the finest whiskies, from hidden distilleries to celebrated craft producers. Elevate your evenings. Discover your next obsession.
• •Beyond the añejo you know. This limited-release, single-estate tequila tells a story of volcanic terroir and generations of craftsmanship. Experience the soul of agave, meticulously selected by PourMore. #PourMore #RareTequila #CraftSpirits #SipResponsibly
• •Botanical Brilliance Awaits: Explore Our New Gin Arrivals
• •Curated for the Connoisseur. Stocked for the Explorer. Shop PourMore's collection of extraordinary spirits, handpicked for unparalleled taste and distinction.
• •Meet the maker behind this exceptional small-batch bourbon. [Distillery Name] pours generations of passion into every bottle, and we're proud to feature their story and spirit at PourMore. Learn more about their unique mash bill and aging process on our blog [Link]. #PourMore #CraftBourbon #AmericanWhiskey #ArtisanalSpirits