Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Youthful & Trendy, Community-Oriented, Playful & Fun

Brand Values

• •Passion for Fandoms: A core value is their genuine love for K-pop, anime, manga, and K-beauty, aiming to make these products more accessible in the Netherlands.
• •Customer Happiness & "Me Time": The brand emphasizes providing products and experiences that allow customers to enjoy their personal time and interests.
• •Accessibility: They strive to make niche products (K-pop, K-beauty, anime merchandise) readily available through their physical store and EU-wide shipping.
• •Community Building: Creating a space where fans can connect and share their interests.
• •Quality & Authenticity: Implied by customer reviews and mentions of sourcing legitimate Korean skincare. They also highlight a wide range of official K-pop albums and merchandise.

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology, references (e.g., K-pop group names, anime characters, skincare ingredients), and a level of enthusiasm that resonates with fans. Stay updated on current trends within these communities.
• •Embrace Emojis and Exclamations (Authentically): Use emojis and enthusiastic language to convey passion and friendliness, but ensure it feels natural and not forced. This aligns with the youthful and expressive nature of the target audience.
• •Foster Community and Interaction: Write captions and posts that encourage comments, questions, and sharing. Ask open-ended questions and respond to comments in a friendly and engaging manner, reinforcing the community aspect.
• •Highlight the "Me Time" Benefit: Consistently weave in the idea that the products and store experience are about personal enjoyment, relaxation, and indulging in passions.
• •Be Visually Consistent with Your Words: Ensure the tone of the copy matches the visual branding (bright, colorful, fun). If the visuals are playful, the copy should reflect that. If it's about a soothing skincare product, the tone can be slightly calmer but still enthusiastic.

Social Perception

Positive Customer Experiences, Go-To Place for Niche Products, Appreciation for Product Variety, Friendly and Welcoming Environment, Engagement with K-Beauty Trends, Community Hub, Trusted Source

Copy Examples

• •✨ THEY'RE HERE! ✨ Get ready to scream, because the latest [Group Name] album just dropped at Me Time! 💖 We know you've been waiting! Swing by our Groningen store or snag yours online before they disappear! Link in bio – go, go, go! #KpopNetherlands #[GroupName] #NewMusic #MeTimeGroningen #FanLife
• •Ready for your glow-up? ✨ Discover your new holy grail Korean skincare faves at Me Time! From soothing serums to hydrating masks, we’ve got everything your skin craves. Visit us in Groningen or shop online for EU-wide shipping! Your skin’s #MeTime starts now! 😉 Shop here: [Link] #KBeauty #SkincareRoutine #HealthySkin #MeTimeStore #GroningenBeauty
• •Just a regular day at Me Time... aka controlled K-pop chaos & skincare dreams! 🤪 Come join the fun at Herestraat 84, Groningen, or visit metimestore.nl! What are you hoping to find on your next #MeTime haul? 👇 #KpopStore #AnimeShop #KoreanSkincare #Groningen #FYP #StoreVibes
• •Your Happy Place Awaits! 🎉 Dive into the world of K-Pop, Anime, K-Beauty, and more at Me Time. Whether you're treating yourself or finding the perfect fan gift, it’s all about *your* time. Shop online or visit us in Groningen!
• •Hey Me Time Family! ❤️ Get ready for our next K-Pop Random Dance Play! Join us on [Date] at [Location/In-Store] for an afternoon of music, moves, and making new friends. It’s the perfect way to spend your ‘me time’ and share your passion! More details & RSVP: [Link] Can't wait to see you there!