Brand Tone

Authoritative & Expert, Performance-Driven & Confident, Adventurous & Passionate, Community-Oriented & Inclusive, Aspirational & Stylish

Brand Values

• •Performance & Engineering Excellence
• •Quality & Durability
• •Innovation
• •Authenticity & Racing Heritage
• •Community
• •Customer Focus

Best Practices

• •Emphasize Performance & Technical Superiority: Consistently use language that highlights the "Lighter. Stronger. Faster." philosophy and the engineering prowess behind the products. Mention specific technologies or design features where appropriate.
• •Speak with Authority and Confidence: Use declarative statements and avoid hesitant language. The brand is a leader and an expert in its field.
• •Inspire Adventure and Passion: Use evocative language that connects with the thrill of off-roading, racing, and exploration. Appeal to the enthusiast's passion.
• •Foster Community: Use inclusive language ("Method family," "Join the community") and encourage interaction. Highlight user-generated content and community events.
• •Maintain Visual & Verbal Synergy: Ensure that the copy aligns with the high-quality, action-oriented imagery used on the website and social media. The words should reinforce the visual message of strength, style, and adventure.

Social Perception

High-Quality & Premium, Performance-Oriented, Stylish & Desirable, Trusted, Good Value (for the quality), Popular & Well-Regarded in Australia

Copy Examples

• •Headline: UNCOMPROMISING PERFORMANCE. UNMISTAKABLE STYLE. Body: Method Race Wheels: Engineered with race-proven DNA for those who demand lighter, stronger, faster. From the harshest trails to the open road, feel the difference that precision engineering makes. Your adventure starts now. #MethodRaceWheelsAU #LighterStrongerFaster
• •Headline: BORN FROM RACING. BUILT FOR YOUR JOURNEY. Body: We don't just make wheels; we forge legends. Tested by champions on the world's toughest tracks, every Method wheel delivers unparalleled durability and performance. Elevate your ride with the confidence of a winner. Explore the range. #ProvenPerformance #OffroadReady
• •Headline: MORE THAN METAL. IT'S A METHOD. Body: Our obsession with quality and innovation is in every detail. From patented Bead Grip® technology to our advanced heat treatment processes, Method Race Wheels are built to push boundaries. Join the Method family and experience the pinnacle of wheel engineering. #Methodology #WheelTechnology
• •Headline: DOMINATE ANY TERRAIN. IN STYLE. Body: Turn heads on the street and conquer the wild. Method Race Wheels offer the perfect fusion of aggressive aesthetics and rugged capability. It’s not just an upgrade; it’s a statement. What will yours be? #RaceProven #StreetAppeal #4x4Australia
• •Headline: THE TRAIL IS CALLING. ANSWER IT WITH METHOD. Body: Ready for your next adventure? Equip your rig with wheels built to endure and excel. With superior strength and iconic designs, Method Race Wheels Australia is your partner in exploration. Where will you go next? #AdventureDriven #MethodCommunity #ExploreAustralia