Brand Tone

empowering, accessible, and reassuring

Brand Values

• •Quality and Efficacy
• •Accessibility and Inclusivity
• •Empowerment through DIY
• •Safety and Conscious Beauty
• •Community and Authenticity

Best Practices

• •Lead with Empowerment: Frame narratives around customer capability and transformation, using active, encouraging verbs.
• •Reinforce Inclusivity: Consistently use phrases like 'for every eye shape' or 'all skill levels' to broaden appeal and reduce intimidation.
• •Highlight Brand Origin and Values: Continuously weave in the brand's story and core values (e.g., 'vegan,' 'cruelty-free') to build trust and reinforce identity.
• •Balance Luxury and Accessibility: Use terms like 'premium' for product quality while pairing them with 'simple' or 'at-home' for the process, creating an attainable high-value image.
• •Employ a Reassuring & Educational Tone: Anticipate and address customer hesitations, providing clear guidance to build confidence before purchase.

Social Perception

Method Lash is perceived positively by DIY lash enthusiasts as a cost-effective, convenient, and high-quality alternative to salon extensions. It's highly regarded for beginners and those with sensitive eyes, offering a positive customer experience despite being a mid-range competitor.

Copy Examples

• •Tired of the salon appointments and mascara wands? Simplify your life with Method Lash. Our DIY at-home system gives you luxurious, long-lasting lashes in minutes, so you can wake up feeling glamorous and ready to go. All skill levels welcome.
• •Created from a need for a better, gentler way, Method Lash was born. Our vegan, cruelty-free, and hypoallergenic formula means you can finally enjoy stunning lashes without the irritation. Feel the comfort, see the confidence.
• •Become your own lash artist. Our kits are designed for every eye shape and skill level, empowering you to create a custom look—from a natural flutter to bold drama. Level up your lash game from the comfort of your home.
• •Introducing our 'Modesty' 8mm lashes. They're your little secret for a naturally enhanced look. Lightweight, comfortable, and incredibly subtle, they provide just enough lift to make your eyes shine, even on your most minimal makeup days.
• •Experience the difference of premium, handmade lashes. Our super-soft lash fibers and a flexible, thin band deliver a comfortable, weightless feel and a seamless, natural look. This isn't just a beauty product; it's the ultimate lash experience.