Brand Tone

Passionate, Heritage-Driven, Stylish, and Confident

Brand Values

• •Sound Quality
• •Individuality & Style
• •Heritage & Craftsmanship
• •Music Connection
• •Innovation (with a nod to classic design)

Best Practices

• •Embrace the VU Meter: Make the VU meter a consistent thread in your storytelling. It’s not just a feature; it’s a symbol of the brand's unique identity—the bridge between visual style and audio passion. Talk about what it represents: the life of the music, the heritage, the unique style.
• •Channel the Rock & Roll/Pro Audio Heritage: Casually and confidently weave in the Ashdown Engineering legacy and the association with professional musicians. Use words like "legendary," "studio-grade," "authentic," "powerful," and "precision" to evoke this. This builds trust and conveys quality.
• •Speak to the Music Lover, Not Just the Tech User: While highlighting technical features like ANC or aptX HD is important, always tie them back to the *experience* of listening to music. Focus on the emotion, the immersion, and the connection to the artist.
• •Be Confidently Unique, Not Arrogant: The brand is distinctive. The copy should reflect this confidence without sounding pretentious. It's about celebrating individuality and a love for music, not about being exclusionary.
• •Maintain Visual-Auditory Synergy in Language: Since the brand's key feature is a visual representation of sound, use descriptive language that appeals to both senses. Words like "vibrant," "dynamic," "pulsating," "see your sound," "feel the beat" can help bridge this gap. Ensure imagery and text always reinforce this synergy.

Social Perception

Distinctive & Recognizable, Good Sound (Especially for Music Lovers), Premium & Well-Built, Conversation Starter, Slightly Niche but Respected, Polarizing Design Element

Copy Examples

• •Headline: SEE Your Sound. FEEL the Music. Body: Born from a legacy of rock & roll power and studio precision, Meters Music headphones don't just play music – they bring it to life. Our iconic VU meters dance to your rhythm, a visual heartbeat for your audio experience. It's not just listening; it's an event. Experience sound you can see.
• •Headline: Heritage Meets High-Fidelity. Body: Decades of Ashdown Engineering expertise, powering legends on stage and in the studio, now distilled into every pair of Meters headphones. Expect rich, authentic sound that honors the artist's true intention. This is craftsmanship you can hear, and style you can't ignore.
• •Headline: Dare to be Seen. Built to be Heard. Body: In a world of audio conformity, Meters Music stands apart. Our signature VU meters aren't just a design statement; they're a badge of honor for those who live and breathe music. Unleash powerful, detailed sound with a look that’s as unique as your playlist.
• •Headline: The Art of Audio, Evolved. Body: We believe headphones should be more than just functional. They should be an extension of your passion. Meters Music combines cutting-edge wireless technology and active noise cancellation with the timeless appeal of analogue VU meters. Hear every note, feel every beat, and show the world your sound.
• •Headline: Studio Soul. Street Style. Body: Why choose between professional-grade audio and head-turning design? With Meters Music, you get both. Engineered for a deep, immersive listening experience and designed to make a statement, these are headphones for the true music aficionado. Plug in, stand out.