Brand Tone

Empathetic, Resilient, and Joyful

Brand Values

• •Community & Support
• •Authenticity & Vulnerability
• •Finding Joy in the Everyday
• •Advocacy & Awareness
• •Quality & Craftsmanship

Best Practices

• •Always Lead with Empathy: Start communications with inclusive and warm language like "Hello Friends," as the founder does. Ensure the copy always acknowledges the potential struggles of the audience without being patronizing.
• •Balance the Serious with the Joyful: Don't shy away from the reality of metastatic cancer and chronic illness, but always pivot to a message of hope, resilience, or simple joy. Pair posts about awareness with posts about fun, colorful products.
• •Use "I" and "We" to Foster Connection: Continue using the founder's first-person narrative ("My story," "I decided") to maintain authenticity. Use "we" when referring to the brand's collective mission with its community to create a sense of belonging.
• •Keep it Real and Authentic: Avoid overly corporate or polished marketing-speak. The brand's power comes from its genuine, human story. Share behind-the-scenes content, personal reflections, and customer stories (with permission) to reinforce this.
• •Focus on the "Why" Behind the Products: In every product description or post, connect it back to the brand's values. A bracelet isn't just beads on a string; it's a "beautiful way to show your support and awareness." A pen isn't just a writing tool; it's a small object designed to "bring a little joy to your day."

Social Perception

The public perception of 'Metastatically Me' is overwhelmingly positive, viewed as a source of comfort and connection, high-quality and trustworthy, inspirational and empowering, and a go-to for meaningful gifts.

Copy Examples

• •Your story is your strength. Our new customizable awareness bracelets are here to help you wear it proudly. Handcrafted with love, for every step of your journey. #MetastaticallyMe #WearYourStory #CancerAwareness #ChronicIllness
• •Looking for a gift that says 'I see you and I'm with you'? Our personalized awareness bracelets are more than just an accessory —they're a symbol of support, love, and shared strength. Gift a little piece of courage today. #SupportInStyle #MeaningfulGifts #MetastaticallyMe
• •A little bit of joy can make a big difference. ✨ That’s why we pour so much love into making these fun character pens —to bring a smile to your face on any day. Who’s your favorite? #HandmadeWithLove #MetastaticallyMe #DailyJoy #SmallBusiness
• •Metastatically Me: Where story meets strength. Shop our collection of handmade awareness bracelets and joyful accessories, created to celebrate resilience and find beauty in the journey.
• •Hello Friend, just a little note to say we're thinking of you. Whether you're fighting a battle or celebrating a victory, we're honored to be a small part of your story. P.S. We just added some new joyful creations to the shop we thought you'd love!