Brand Tone

aspirational, scientific, and results-oriented

Brand Values

• •Performance and Efficacy
• •Transparency and Trust
• •Quality
• •Community

Best Practices

• •Lead with the Outcome, Support with Science: Always start by highlighting the desired result (e.g., "more energy," "better focus," "improved strength"). Then, briefly mention the "science-backed" or "third-party tested" nature of the product to build trust and justify the claim.
• •Use Active and Empowering Language: Employ strong verbs and an aspirational tone. Words like "elevate," "unlock," "crush," "nurture," and "transform" align with the brand's performance-oriented identity.
• •Incorporate Social Proof: Regularly leverage customer testimonials and reviews in marketing copy. Phrases like "Trusted by 1,000s of Australians" or quoting snippets from 5-star reviews adds a layer of authenticity and credibility that the brand already fosters.
• •Maintain a Clean and Direct Style: Avoid excessive jargon or fluffy marketing language. The copy should be as clean and pure as the products are claimed to be. Short, impactful sentences work best.
• •Speak Directly to the Target Audience's Drive: Acknowledge the customer's ambition. Use "you/your" to make the copy personal and frame the products as tools to help them achieve their specific fitness and wellness goals. This resonates with a motivated audience that is actively seeking solutions.

Social Perception

The social perception of MetaMood is overwhelmingly positive. Customers view the brand as a credible and effective provider of high-quality supplements. The most common theme in reviews is that the products work as advertised, delivering noticeable boosts in energy, strength, and overall well-being. Customers express confidence in the brand due to its fast shipping within Australia, good customer service, and the perceived quality and purity of the ingredients. While some products are noted as pricey, customers generally feel they are getting what they pay for, describing the supplements as "great value" and "high-quality." The perception is that of a reliable Australian brand that helps users achieve their fitness and wellness goals.

Copy Examples

• •Find Your Next Level. Don't just go through the motions. Crush them. Our science-backed Creatine Monohydrate is third-party tested for purity, giving you the clean fuel you need for that extra rep, that faster sprint, and a quicker recovery. Elevate your training. #MetaMood #PeakPerformance
• •Science-Backed Wellness. Australian Owned. Your goals are unique. Your supplements should be too. From boosting energy with Tongkat Ali to enhancing cognitive function with our Neuro-Stack, MetaMood offers premium, third-party tested formulas to help you perform at your best. Swipe to find your perfect match.
• •Feeling worn out after your workouts? True progress happens when you recover effectively. Our supplements are designed to support your body's natural repair processes, helping you bounce back stronger and faster. Stop feeling sore and start feeling stronger. Shop our recovery essentials.
• •Peak Performance. Better Mood. Unlock your potential with premium, science-backed supplements. Trusted by thousands of Australians. Third-party tested for quality you can feel.
• •(VO): This is how I went from tired and unfocused to energized all day. It starts here. [Shows MetaMood product]. A clean, science-backed formula that actually works. More energy for my workout and sharper focus for my work. Game changer. #BioHacking #FitnessAustralia #EnergyBoost #MetaMood