Brand Tone

Proud & Approachable

Brand Values

• •Personalization & Individuality
• •Quality Craftsmanship
• •Patriotism & Family
• •Customer Celebration
• •Accessibility

Best Practices

• •Lead with "Pride and Quality": Every piece of copy, from an ad to a product description, should reinforce the core values of American manufacturing and high-quality craftsmanship. Use words like "durable," "laser-cut," "high-grade steel," and "built to last."
• •Champion the Customer: Make user-generated content a cornerstone of the marketing strategy. Actively solicit reviews and photos, and feature customers prominently. Use language that shows appreciation, such as "We love seeing..." or "Thanks for sharing, [Customer Name]!"
• •Be Direct and Clear in Offers: When running promotions, the copy should be unambiguous. Use clear calls-to-action (CTAs) like "Shop Now," "Design Yours," and "Get 40% Off." This directness aligns with the current approachable, sales-driven tone.
• •Use an "Approachable Expert" Voice: While the brand is proud of its product, the tone should never be arrogant. It should be confident but friendly. Balance statements about quality with engaging questions in social media captions ("What would your sign say?") to foster community interaction.
• •Maintain Platform-Specific Nuances: While the core message is the same, the delivery should be tailored. Keep Instagram and Facebook visual and community-focused. Use Pinterest for inspiration and discovery with keyword-rich descriptions. Keep email marketing personal and value-driven with exclusive offers. This ensures the message feels native to the platform where the customer encounters it.

Social Perception

Trusted & Praiseworthy

Copy Examples

• •From our family to yours, create a custom metal sign that’s built to last a lifetime. Made with pride in the USA. Tap "Shop Now" to design yours today & get 40% off! #MetalYeah #HomeDecor #FamilySign
• •We don't just sell signs. We celebrate YOUR stories. ❤️ A huge thank you to our amazing customers for sharing these incredible photos! It's an honor to be a part of your homes. Want to be featured? Tag us @metalyeahcustom! #CustomerLove #MetalArt #PersonalizedGifts
• •Inside: A Special 45% Off Coupon Just For You, [Customer Name]! Don't wait! Turn your favorite passion into a custom piece of art.
• •High-Quality Custom Metal Signs. Proudly Made in the USA. Uniquely yours. Shipped directly to your door.
• •The perfect final touch for his garage or workshop. Our custom automotive signs are laser-cut from high-grade steel for a look that's as tough as it is timeless. A great gift for the car lover in your life. #GarageGoals #ManCave #CustomMetalSign #MetalYeah