Brand Tone

Creator-Driven & Community-Focused, Enthusiastic & Passionate, Modern & Edgy, Approachable & Authentic, Inspirational & Aspirational

Brand Values

• •Quality & Premium Feel
• •Creativity & Originality
• •Community & Connection
• •Self-Expression & Individuality
• •Versatility & Comfort
• •Redefining Standards

Best Practices

• •Stay True to Creator Voices: Continuously incorporate the personalities and language styles of the founding creators (SypherPK, Alpharad, Jaiden Animations, ConnorEatsPants) as they are integral to the brand's identity. Reference their content, inside jokes (where appropriate), and general communication style.
• •Emphasize Quality and Design Insight: Consistently highlight the thought process behind designs and the premium nature of the materials. Explain the anime/gaming inspirations to reinforce authenticity and connection with the target audience.
• •Foster Community Interaction: Actively engage with followers on social media. Respond to comments, run polls, feature user-generated content, and create a dialogue rather than just broadcasting. This reinforces the 'collective' and 'community' values.
• •Use Relevant Gamer/Anime Vernacular Authentically: Incorporate language and references that resonate with the target audience naturally, without forcing it. This shows an understanding and shared passion for the culture.
• •Maintain a Visual Identity that Reflects the Tone: Ensure that all visuals (product photography, social media graphics, website design) are modern, high-quality, and align with the edgy, creator-driven, and vibrant aesthetic of the brand.

Social Perception

Positively Received by Fans, Seen as Higher Quality Merch, Appeals to Niche Audiences, Expanding Reach, Authenticity

Copy Examples

• •Level up your look. 🔥 Our new [Hoodie Name] just dropped – forged for comfort, designed for the grind. Cop yours before it’s game over. #MetalUmbrella #NewCollection #[CreatorTag]
• •You asked, we listened. 👀 What designs inspired by [Popular Game/Anime] do you want to see next? Drop your ideas in the comments – your vision could spark our next drop! #MetalUmbrellaCommunity #GamersUnite
• •More than merch. Metal Umbrella is born from the digital worlds we love and the creators who build them. We're about unique style, premium quality, and gear that tells your story. This is apparel for those who create their own path.
• •⚠️ RARE DROP INCOMING ⚠️ The [Item Name], inspired by [Theme/Creator], materializes [Date/Time]. Extremely limited stock. Set your alarms – this one’s for the collectors. #MetalUmbrella #LimitedEdition #Streetwear
• •Short, dynamic video showcasing someone wearing Metal Umbrella apparel while gaming, then seamlessly transitioning to meeting friends outdoors. Caption: From the stream to the street. Metal Umbrella: Built for every part of your adventure. 🤘 #GamingStyle #AnimeFashion #MetalUmbrellaEveryday