Brand Tone

Passionate and Enthusiastic, Direct and Informal, Community-Focused, Authentic/Old-School

Brand Values

• •Authenticity
• •Passion for Music
• •Community
• •Variety
• •Tradition/Legacy

Best Practices

• •Always write as if you're speaking to a fellow metal/rock enthusiast. Use language and references that resonate with the community.
• •Let genuine enthusiasm for the music and culture shine through in your wording. Don't be afraid to use strong, evocative language.
• •Avoid corporate jargon or overly formal language. Keep it real, direct, and to the point, reflecting the no-nonsense attitude often associated with the genre.
• •Ensure that the imagery used alongside your copy (product photos, social media graphics) aligns with the "Metal Old Skull" aesthetic – dark, edgy, and authentic.
• •Pay attention to how your audience communicates on social media and in any feedback. Mirror their language (where appropriate) to build rapport and reinforce that you're part of the same scene.

Social Perception

The brand is perceived as a dedicated supplier of metal and rock merchandise and as a go-to source for band-related and alternative apparel within its target niche.

Copy Examples

• •Crank it up! 🤘 Fresh batch of [Band Name] tees just hit the crypt. Your allegiance awaits. Shop now before they vanish into the mosh pit!
• •The legends never die. Wrap yourself in the raw power of [Band Name] with this classic hoodie. Pure, unadulterated metal, built to last through every riff and every encore.
• •Fuel Your Metal Heart 🔥 Inside: New Gear & Killer Deals!
• •Metal Old Skull: Forged in the fires of rock and roll. We're not just a store; we're your armoury for all things heavy. Run by fans, for fans. 🤘
• •Raise Your Horns! 🤘 Epic Deals on Your Favourite Metal Gear. Unleash the Beast Within – Shop the Sale Now!