Brand Tone

Professional, Expert, and Manufacturer-centric

Brand Values

• •Quality and Durability
• •Design and Innovation
• •Craftsmanship and Heritage
• •Scale and Reach

Best Practices

• •Unify Brand Naming: Standardize the brand name across all channels. Choose between "Metallika," "Metallika by Modern Furniture Works," or "Modern Furniture Works," and update all social media handles, bios, and website footers for a clear and consistent identity.
• •Lead with the "Maker" Story: Consistently reference the in-house manufacturing capabilities, the ISO-certified facility, and the Jodhpur origin. Use terms like "factory-direct," "expertly engineered," "in-house production," and "artisan-crafted" to reinforce the brand's core identity as a manufacturer.
• •Prioritize Substance over Style in Language: The copy should always be informative and confident. Focus on tangible benefits like material quality (e.g., "solid sheesham wood," "cold-rolled steel"), construction techniques, and functionality rather than using vague, overly aspirational lifestyle language.
• •Visually Align with the Brand Tone: Ensure photography and videography reflect the brand's values of durability and craftsmanship. High-quality images should showcase material textures, sturdy construction, and clean lines. Videos of the factory floor are powerful assets that align perfectly with this tone.
• •Segment B2B and B2C Messaging: While maintaining the same core tone, tailor the copy to the audience. For consumers (B2C), translate technical features into tangible benefits (e.g., "hot-galvanized steel for rust-proof outdoor use"). For business clients (B2B), emphasize production capacity, OEM customization options, and export logistics.

Social Perception

Perceived as a large-scale, reliable manufacturer of sturdy, functional, and cost-effective furniture, appealing to both B2B clients as a high-capacity OEM supplier and B2C consumers as a dependable source for practical home and institutional furniture.

Copy Examples

• •Website Hero Banner: Engineered for Life. Designed for Living. At Metallika, we don’t just make furniture. We forge it. From our state-of-the-art facility in Jodhpur, every bed, table, and sofa is crafted with precision, durability, and a commitment to timeless design. Explore collections built to last.
• •Instagram Post (Showcasing a Metal & Wood Desk): The fusion of raw-grain mango wood and a powder-coated steel frame. Our IronOak desk isn't just a workspace; it's a statement of durability and focus. Engineered in-house for strength and style. Tap to shop the collection. #MetallikaFurniture #IndustrialDesign #MadeInIndia #WorkFromHome #ModernFurniture
• •Facebook Ad (Targeting New Homeowners): Furnish Your Future. Factory-Direct Prices. Your new home deserves furniture that's as resilient and full of character as you are. Discover Metallika's range of metal and wood furniture—from beds to dining sets. Quality craftsmanship, delivered from our factory to your door. Call to Action: Shop Now
• •Product Description (For a Bunk Bed): Product Name: The Trio Bunk Bed Description: Built for shared spaces and lasting memories, the Trio Bunk Bed is constructed from high-gauge, reinforced steel with a non-toxic, powder-coated finish. Each joint is secured with precision MIG welding, ensuring superior stability and safety that exceeds industry standards. A smart, space-saving solution, direct from the makers at Modern Furniture Works.
• •B2B Outreach Email Subject Line: Subject: Partnering with Modern Furniture Works: Quality, Scale, and Design for Your Catalog.