Brand Tone

Artistic, Joyful, Authentic, Community-Oriented, Down-to-Earth, Proudly British/Local

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Environmental Responsibility
• •Ethical Production
• •Connection with Nature & Art
• •Customer Delight & Satisfaction
• •Originality & Authenticity

Best Practices

• •Embrace Storytelling: Weave the brand's origin story and Phil Walters' passion into the narrative. This makes the brand more relatable and authentic.
• •Highlight "Made in UK" & Ethical Values: Consistently mention local craftsmanship, family-owned factories, sustainability efforts (recycled materials, conservation support). This reinforces core values and resonates with conscious consumers.
• •Use Evocative and Joyful Language: Employ words that convey artistry, delight, nature, and enduring quality (e.g., "transform," "beautifully crafted," "smiles on faces," "timeless," "charm").
• •Encourage Engagement & Community: Use inclusive language ("join the flock," "you are the artist") and calls to action that foster a sense of belonging to the "global art project" (e.g., sharing photos with #mymetalbird).
• •Maintain Simplicity and Clarity: While artistic, keep the core message clear and the product benefits (easy installation, durability, beauty) easy to understand. Avoid overly complex jargon.

Social Perception

Highly Positive, Artistic and Unique, Durable and High Quality, Ethical and Sustainable Brand, Engaging and Community-Focused

Copy Examples

• •Headline: Your Garden’s Next Masterpiece Awaits. Body: More than just a decoration, a Metalbird is an invitation to artistry. Crafted with passion in the UK from enduring Corten steel, each bird tells a story, ready to bring a touch of wild charm and joyful surprise to your favourite outdoor nook. Tap into creativity.
• •Social Media Post (with image of a Metalbird in a garden): From our local UK workshop to your blooming garden – meet your new feathered friend! Each Metalbird is thoughtfully designed and crafted from premium Corten steel, weathering beautifully to become a timeless piece of art. Where will your Metalbird tell its story? Share your pics with #mymetalbird!
• •Product Description Snippet (e.g., for a Robin): Bring the cheerful spirit of Britain's favourite bird home. Our Metalbird Robin, proudly made in the UK, captures the feisty charm of this beloved garden visitor. Simply tap into a tree or fence post and watch as its Corten steel form develops a rich, natural patina, adding character to your garden for years to come. A delightful gift for any nature lover.
• •Email Subject Line: A Little Bird Told Us You'd Love This... Body Teaser: Discover art that flutters the heart. Our unique Metalbirds are more than just garden décor; they’re a piece of a global art project, lovingly crafted in the UK and designed to bring joy with every glance. Find your garden’s new storyteller.
• •About Us Snippet: It started with a spark of fun – a street art project in New Zealand. Now, Metalbird has flown across the globe, connecting people through the simple joy of art in nature. We’re passionate about beautiful design, sustainable practices, and crafting each bird with care right here in the UK. Join the flock and let’s make the world a little more artful, one bird at a time.