Brand Tone

Appreciative & Passionate, Friendly & Engaging, Inspiring & Artistic, Whimsical & Joyful, Authentic & Down-to-Earth

Brand Values

• •Love of Nature & Birds
• •Art & Design
• •Quality & Craftsmanship
• •Sustainability & Ethical Production
• •Customer Delight & Connection
• •Simplicity
• •Giving Back

Best Practices

• •Emphasize Connection to Nature: Always weave in the love for birds, the outdoors, and the natural beauty the products bring to a space. Use descriptive language that evokes natural imagery.
• •Maintain a Friendly and Appreciative Voice: Address the audience warmly, express gratitude for their engagement, and foster a sense of community. Use "you" and "your" to make it personal.
• •Highlight Quality and Craftsmanship with an Artistic Flair: Talk about the Corten® steel, its beautiful weathering process, and the artistry behind each silhouette, but do so in an inspiring, not overly technical, way.
• •Incorporate Values Subtly but Consistently: Mention sustainability, ethical production, and support for bird conservation where relevant, reinforcing the brand's deeper purpose.
• •Encourage Interaction and Sharing: Prompt users to share their own Metalbird photos and stories, reinforcing the "global art project" and community aspect. Use calls to action that invite participation.

Social Perception

Positive & Admired, Unique & Creative Gift, Eco-conscious Choice, Community Focused

Copy Examples

• •Headline: Bring Your Garden to Life with a Touch of Wild Art. Body: Imagine a cheeky robin peeking from your favourite tree, or a majestic kingfisher poised by your pond. Our Corten® steel Metalbirds add a timeless piece of art to your outdoor haven. Tap, admire, and let nature’s story unfold. #Metalbird #GardenArt #DutchDesign
• •Headline: More Than Just Decor, It's a Connection. Body: Each Metalbird is crafted with love, from durable Corten® steel that ages beautifully with the seasons. Join a global family of nature lovers and art enthusiasts. Where will your Metalbird land? Share your story! #MetalbirdNetherlands #OutdoorLiving #NatureInspired
• •Headline: The Perfect Gift for the Nature Lover in Your Life. Body: Searching for something truly unique? A Metalbird silhouette is a gift of art, nature, and lasting joy. Lovingly crafted and easy to install, it's a delightful surprise for any garden. #MetalbirdGift #GardenInspiration #UniquePresents
• •Headline: Designed in Nature, Crafted for Your Garden. Body: From Phil Walters' original vision in New Zealand to your backyard in the Netherlands, Metalbirds are a celebration of birds and the beauty they bring. Made ethically with sustainable materials. What story will your Metalbird tell? #EthicalArt #SustainableDecor #MetalbirdStory
• •Headline: Be the Artist. Your Garden is the Canvas. Body: With a simple tap of a hammer, you can transform your space. Our Metalbirds are designed to inspire your creativity. Place them against the sky, amidst the foliage, or by your window. Create your own masterpiece. #YouAreTheArtist #MetalbirdMagic #GardenDesign