Brand Tone

Artistic & Passionate, Edgy & Unique, Approachable & Personal, Informative & Appreciative

Brand Values

• •Handcrafted Quality & Artistry
• •Individuality & Self-Expression
• •Durability & Alternative Materials
• •Customer Connection & Service
• •Evolution & Adaptability

Best Practices

• •Embrace the "Handmade Artist" Narrative: Always highlight that items are handcrafted by Jon "WATTO" Watson. Use phrases like "wearable art," "sculpted," "forged," and "artist-made" to reinforce the skill and passion involved.
• •Speak to Individuality: Consistently use language that empowers customers to express their uniqueness. Words like "distinctive," "unique," "edgy," "bold," "your story," and "inner rockstar" should be staples.
• •Maintain a Personal & Approachable Voice: Continue the friendly, slightly informal tone seen in the "About Us" section. Share insights into the creative process or Tucson inspirations. When appropriate, use "we" (referring to Jon and Mary) to maintain the small, artist-run business feel.
• •Be Authentic About Materials and Process: Clearly state the use of alternative metals like steel and stainless steel, and explain the benefits (durability, style). Mention techniques like powder coating when relevant. This builds trust and educates the customer.
• •Visually Align: Ensure photography and visual branding across all platforms match the described tone – slightly raw, perhaps with industrial or natural textures, showcasing the metallic sheen and handcrafted details. The visual tone should complement the edgy yet artistic verbal tone.

Social Perception

Positive Customer Feedback, Niche Appeal, Seen as Authentic, Reputable & Established (within its niche)

Copy Examples

• •Headline: Forge Your Own Path. WATTO Metal Wear: Distinctive. Defiant. You. Body: Tired of the mundane? Our handcrafted metal buckles and accessories aren't just made; they're forged with passion by artist Jon WATTO. Each piece tells a story. Make it yours.
• •Headline: Beyond the Mainstream. Beyond the Ordinary. Body: Life’s too short for boring. Surround yourself with metal art that screams individuality. From rocker-inspired grit to desert-forged designs, find the WATTO piece that unleashes your inner edge.
• •Headline: Hand-Sculpted Steel. Heart-Forged Style. Body: Jon WATTO doesn't just bend metal; he breathes life into it. Own a wearable piece of art, meticulously crafted to be as unique as you are. Got an idea? We do custom, too. Let's create something incredible together.
• •Headline: This Isn't Your Grandma's Home Decor (Unless She's Really Cool). Body: WATTO Distinctive Metal Wear brings an industrial edge and Southwestern soul to your space. Unique hooks, ornaments, and art that make a statement. Because your home should reflect your story.
• •Headline: Rock Your Look. Define Your World. Body: It started with buckles for rebels and rockstars. Now, WATTO's distinctive metal designs are for anyone who dares to be different. Wearable art that’s built to last and designed to turn heads.