Brand Tone

Enthusiastic, Friendly, Community-Focused, Playful, Approachable, and Personal.

Brand Values

• •Community
• •Passion for Collectibles
• •Customer Connection/Service
• •Fun & Enjoyment
• •Accessibility & Inclusivity
• •Enthusiasm

Best Practices

• •Speak Collector-to-Collector: Use language that resonates with enthusiasts. Refer to items as 'collectibles,' 'pieces,' or 'grails' (where appropriate). Show genuine excitement for the products, reflecting the founders' passion.
• •Prioritize Community Language: Actively invite interaction. Ask questions, encourage sharing of collections or game experiences, and use inclusive terms like 'fellow collectors,' 'our community,' or 'gaming family.'
• •Keep it Enthusiastic and Positive: Let the fun and passion shine through. Use exclamation points judiciously, incorporate relevant emojis on social media, and maintain an upbeat, welcoming tone even when providing information.
• •Be Approachable and Personal: Remind customers that MetaGames.toys is run by people who share their hobbies. Acknowledge the 'small business' aspect where appropriate, and don't be afraid to sound like real, friendly people rather than a faceless corporation.
• •Highlight 'Newness' and 'Exclusivity' (without overhyping): Collectors are often looking for the latest releases or hard-to-find items. Use clear calls to action for new arrivals and pre-orders, emphasizing the opportunity to get them fresh. For example: 'Just Dropped!', 'Pre-Order Now!', 'Limited Stock!'

Social Perception

Positive Local Hub, Legitimate Online Retailer (with some caveats), Go-To for Collectors, Engaging & Modern.

Copy Examples

• •Instagram Post (New Funko Arrival): Your shelves are calling! 📞✨ The latest wave of [Character/Franchise] Funko POPs just dropped at MetaGames.toys! From epic heroes to gotta-have-em villains, we've got your collection covered. Swing by the store or tap the link in bio to snag yours before they vanish! Who are you adding to your Funko family? #FunkoPOP #NewCollection #MetaGamesToys #CollectorLife #MustHave
• •Facebook Event Promotion (TCG Night): Get your decks ready! 🃏 Join us this Friday for our weekly [TCG Name] Commander Night at MetaGames.toys! Whether you're a seasoned Planeswalker or new to the game, come share some laughs, epic plays, and good times with our awesome community. Event kicks off at 7 PM. See you there, legends! #MTGCommander #FNM #TCGCommunity #MetaGamesToys #RockyPointNY #GameNight
• •TikTok Video Script (Packing an Order): (Upbeat, trending music) Packing some awesomeness for a fellow collector! 🤩 [Show products: Loungefly bag, a couple of Funkos]. This [Product Name] is SO cool, right? And who doesn't love a classic [Product Name]? Packed with care and ready to bring some joy! Thanks for your order, [Username if applicable/General 'friend']! What would be in YOUR dream MetaGames.toys haul? Let us know! 👇 #PackingOrders #Loungefly #Funko #SmallBusiness #CollectorHaul #MetaGamesToys
• •Website Banner (General): More Than Just Toys, It's a Community! Dive into MetaGames.toys for the latest collectibles, trading cards, and a passion shared. Founded by collectors, for collectors. Your adventure starts here!
• •Email Newsletter Snippet (Pre-Order Announcement): Be the First in Line! 🔥 Pre-orders are NOW OPEN for the highly anticipated [Product Name/Franchise] collection at MetaGames.toys! We know you're as excited as we are. Secure yours today and join our community of passionate collectors. Limited stock available – don't miss out on the magic! [Link to Pre-Order Page]