Brand Tone

Innovative & Modern, Professional & Sophisticated, Practical & Solution-Oriented, Eco-conscious, Approachable & Helpful

Brand Values

• •Innovation: Embracing new technology (NFC, digital profiles) to improve traditional practices.
• •Efficiency & Simplicity: Making contact sharing quick, easy ("one TAP"), and seamless.
• •Sustainability: Promoting an eco-friendly alternative to paper business cards.
• •Professionalism & Image: Helping users present a modern and forward-thinking image.
• •Connectivity: Facilitating easier and more memorable connections between people.

Best Practices

• •Emphasize "Smart" and "Future-Forward" Language: Consistently use words like "innovative," "smart," "future," "digital," "NFC technology" to reinforce the modern aspect of the brand.
• •Highlight Professional Benefits: Focus on how Metacard enhances a user's professional image, efficiency, and networking success. Use aspirational language that appeals to career-driven individuals and businesses.
• •Maintain a Clean and Sophisticated Voice: Avoid overly casual slang or jargon that doesn't align with a professional image. Keep the language clear, concise, and polished.
• •Integrate the Eco-Friendly Angle Naturally: Weave in the benefits of sustainability and reduced paper waste as a core value, not just an afterthought. This appeals to a growing environmentally conscious audience.
• •Be Solution-Oriented and Clear: Clearly articulate the problem Metacard solves (outdated paper cards, inefficient sharing) and how it provides a superior solution with ease of use ("one TAP"). Ensure all instructional copy is simple and easy to understand.

Social Perception

Building an image centered on modernity and practicality for professionals in the Greek market. The product itself (NFC business cards) is part of a growing trend, so users familiar with such technology would likely perceive Metacard.gr as a provider in this innovative space. Their communication is primarily in Greek, indicating a strong focus on the local market.

Copy Examples

• •Headline: Stop Printing. Start Connecting. Body: Introducing Metacard: The smart, eco-friendly digital business card that leaves a lasting impression with a single tap. Upgrade your network. (Focus: Problem/Solution, Innovation)
• •Headline: Your Network, Revolutionized. Body: Metacard offers premium NFC business cards that instantly share your details. Impress clients and colleagues with cutting-edge technology and sophisticated design. Make your first impression count. (Focus: Professionalism, Innovation)
• •Headline: One Card. Endless Possibilities. Zero Waste. Body: Say goodbye to stacks of paper. Metacard is the sustainable way to share your professional identity. Update your details anytime, anywhere. Smart for you, smart for the planet. (Focus: Eco-consciousness, Practicality)
• •Headline: The Future of Networking is in Your Hand. Body: Effortlessly share your contact info, social profiles, and more with a customizable Metacard. Choose from sleek designs or create your own. Tap into smarter connections. (Focus: Modernity, Customization)
• •Headline: Make Every Introduction Memorable. Body: Don't just exchange cards, create an experience. Metacard’s NFC technology ensures you’re remembered long after the meeting ends. The only card you'll ever need. (Focus: Impact, Simplicity)