Brand Tone

Practical and Informative, Friendly and Approachable, Value-Oriented and Promotional, Reliable and Experienced

Brand Values

• •Customer Focus & Service
• •Competitive Pricing & Value
• •Accessibility & Convenience
• •Experience & Tradition
• •Community & Local Support
• •Quality
• •Transparency

Best Practices

• •Prioritize Clarity and Practicality: Use clear, straightforward language. Focus on how products solve problems or meet needs. Avoid overly technical jargon unless addressing a specialized professional audience.
• •Maintain a Friendly and Helpful Voice: Address the customer directly (e.g., "you," "your"). Be approachable and encouraging in your communication. Offer assistance and advice readily.
• •Emphasize Value and Quality: Consistently highlight competitive pricing, special offers, and the quality of the products. Ensure this is a recurring theme in promotional materials.
• •Be Authentic and Relatable: Share the brand's story, especially its roots as a family business and its commitment to the community, where appropriate, to build trust and connection.
• •Ensure Consistency Across All Channels: Whether it's a website banner, a social media update, an email newsletter, or a customer service interaction, the tone should remain consistent. Develop simple brand voice guidelines for all team members who create content.

Social Perception

Positive Customer Experiences, Growing Online Presence, Community Contributor, Responsive

Copy Examples

• •Headline (Homepage/Social Media): "Your projects, our passion. Everything you need for your field, animals, and home, at prices that make you smile. Fast delivery! Comercial Mida: Growing with you since 1987."
• •Product Post (Social Media - e.g., new fertilizer): "Give your garden the boost it deserves! 🌱 Our new [Product Name] fertilizer is here to help you achieve a flourishing harvest. Packed with nutrients and easy to use. Got questions? We're here to help! Shop now and see the difference. #ComercialMida #GardeningTips #HealthyPlants"
• •Email Subject Line (Promotion): "🐾 Spoil Your Best Friend! | Up to 20% Off Pet Favorites at Comercial Mida!" Email Body Snippet: "Hey [Customer Name], At Comercial Mida, we know your pets are family. That's why we've gathered the best food, toys, and care products, all at prices you'll love. This week, save up to 20% on selected items. Because a happy pet means a happy you!"
• •About Us Snippet (Website): "More than just an online store, Comercial Mida is a family legacy dedicated to serving you. With over 30 years of experience, we bring you quality products for agriculture, livestock, pets, and home, all with the friendly service and great value you expect. We're proud to support our local community and deliver nationwide."
• •Call to Action (General): "Need help finding the right product? Our friendly team is ready to assist! Call us or visit ComercialMida.es – Your trusted partner for field and home."