Brand Tone

Authentic, Passionate, Quality-focused, Appetizing/Sensory, Proudly Mexican, Approachable Gourmet

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Flavor
• •Craftsmanship

Best Practices

• •Embrace Storytelling: Share the origin of your recipes, the inspiration behind your products, or the cultural significance of the ingredients. This reinforces authenticity and passion.
• •Use Sensory Language: Describe the aromas, flavors, and textures of your salsas and coffee in vivid detail to make them irresistible (e.g., "un picor que despierta," "un aroma que enamora," "una acidez brillante"). This aligns with an appetizing and quality-focused tone.
• •Highlight "Artesanal" and "Calidad": Consistently use terms like "artisanal," "hecho a mano" (handmade), "ingredientes naturales," "gourmet," and "calidad premium" to reinforce your commitment to quality and craftsmanship.
• •Maintain Visual Consistency: Ensure your photography and visual elements align with the brand's authentic, natural, and quality-focused aesthetic. Use imagery that showcases the richness of Mexican culture and the appeal of the products. The YouTube ad's style is a good reference.
• •Engage with Mexican Culture Respectfully: While celebrating Mexican heritage, ensure all cultural references are accurate, respectful, and genuinely reflect the brand's values. This builds trust and reinforces authenticity.

Social Perception

The intended perception is likely that of a trustworthy provider of high-quality, authentic Mexican gourmet food products. The brand aims to be seen as a purveyor of the true "Taste of Mexico."

Copy Examples

• •Mesumex: El Auténtico Sabor de México, Directo a Tu Mesa. Descubre la Tradición en Cada Gota.
• •Despierta tus sentidos con nuestro Café de Especialidad de Chiapas. Notas de chocolate y caramelo que te transportarán al corazón de México. ☕🇲🇽 #Mesumex #CaféDeMéxico #SaborArtesanal #HechoEnMéxico
• •Elaborada artesanalmente con una selección de chiles secos, almendras y el más puro aceite de oliva, nuestra Salsa Macha Mesumex es una explosión de sabor y tradición. Un toque gourmet para tus platillos favoritos.
• •🌶️ Redescubre el Verdadero México con las Salsas Artesanales Mesumex.
• •En Mesumex, cada producto es una celebración de nuestra tierra. Seleccionamos los mejores ingredientes para llevarte a casa el sabor casero y la riqueza de la cocina mexicana. Somos artesanos del sabor, guardianes de la tradición.