Brand Tone

Enthusiastic and Passionate, Approachable and Friendly, Informative and Value-Oriented, Eco-Conscious and Responsible, Trendy and Nostalgic

Brand Values

• •Sustainability
• •Affordability & Value
• •Quality & Authenticity
• •Individuality & Unique Style
• •Customer Satisfaction
• •Innovation

Best Practices

• •Always Emphasize Sustainability and Value: Every piece of copy should, where appropriate, subtly or overtly link back to the core benefits of shopping with Messina Hembry: unique style, great value, and positive environmental impact.
• •Keep it Enthusiastic and Approachable: Use positive, energetic language. Avoid overly formal or technical jargon. Write as if you're talking to a friend who loves fashion and a good bargain.
• •Highlight Uniqueness and Discovery: Emphasize that items are "one-offs," "hand-picked," and "treasure finds." Create a sense of excitement around the discovery process.
• •Be Transparent and Trustworthy: While being enthusiastic, ensure descriptions are accurate and honest, reinforcing the trust customers place in the brand for authentic preloved items.
• •Tailor the Enthusiasm to the Platform: While the core tone remains, its expression can be adapted. For example, TikTok and Instagram can be more playful and visual, while email and website copy can be slightly more detailed but still maintain an approachable and exciting feel.

Social Perception

Positive Customer Experiences, Trusted Reseller, Advocate for Sustainable Fashion, Growing and Innovative Business, Engaging Content

Copy Examples

• •Headline: "Rock Retro. Save the Planet. Look Amazing." Body: "Dive into a treasure trove of hand-picked vintage gems. At Messina Hembry, you don't just find unique designer pieces at prices that feel good – you join a movement towards a more stylish and sustainable future. Give a preloved garment a new story. Your wardrobe (and the planet) will thank you!"
• •Social Media Post (Instagram/Facebook - with an image of a unique vintage jacket): "This isn't just a jacket, it's a statement. ♻️ Score iconic designer vintage like this [Brand Name] piece and wear your values. Every item at Messina Hembry is a one-off find, waiting to kickstart its next adventure with you. Sustainable style just got a serious upgrade. #MessinaHembry #VintageFashion #SustainableStyle #DesignerResale #UniqueFinds"
• •Email Subject Line: "Fresh Drops! Your Next Vintage Obsession Awaits (sustainably, of course 😉)" Email Body Snippet: "Hey [Customer Name], ready to unearth some serious style? We've just added HUNDREDS of new preloved designer pieces to Messina Hembry – from timeless classics to rare retro finds. Shop guilt-free knowing you're getting incredible value and making a positive impact. Find your one-of-a-kind today!"
• •Website Banner for a Sale: "Big Brands. Small Footprints. Even Smaller Prices! ✨ Our [Sale Name] is ON! Refresh your look with authentic vintage & preloved designer wear without breaking the bank or compromising your eco-values. These unique pieces won't last long!"
• •TikTok Video Concept Description (Voiceover/Text Overlay): (Video: Quick cuts of someone excitedly unboxing a Messina Hembry package, trying on a cool vintage item, and styling it in a modern way) "POV: You just scored a rare 90s [Brand] gem from Messina Hembry! 🤩 Helping the planet, one killer outfit at a time. #VintageHaul #SustainableFashion #ThriftFlip #MessinaHembryThrift #90sFashion"