Brand Tone

Inspirational & Aspirational, Modern & Stylish, Accessible & Friendly, Quality-Conscious, Community-Oriented, Slightly Playful/Unconventional

Brand Values

• •Accessibility of Art
• •Personal Expression & Individuality
• •Quality
• •Creativity & Design
• •Customer Satisfaction
• •Sustainability
• •Bringing People out of Normality

Best Practices

• •Focus on "You" and "Your": Center the copy around the customer, their style, their home, and their story. Use language that empowers them to express themselves (e.g., "your unique style," "tell your story").
• •Emphasize Inspiration and Transformation: Use evocative words that suggest a positive change or enhancement to their living space and lifestyle (e.g., "inspire," "transform," "captivate," "unlock").
• •Highlight Quality and Uniqueness (Subtly): Weave in mentions of high-quality materials, talented artists, and unique designs without being overly boastful. Let the product and imagery do some of the talking.
• •Maintain an Accessible and Inviting Voice: Avoid overly technical jargon or exclusive language. Make customers feel welcome and that art is within their reach, both aesthetically and financially.
• •Be Consistent Across Platforms, Adapting to Nuance: While the core tone (inspirational, stylish, accessible) should remain, slightly adapt the delivery for different platforms. For instance, Instagram might be more visual and community-focused with questions and calls for sharing, while website copy might be more descriptive and benefit-oriented. The playful/unconventional hint seen on TikTok can be used sparingly where appropriate to show personality.

Social Perception

Positive for Product Design & Variety, Valued for Affordability, Concerns about Customer Service Speed, Engaged Design Community (Instagram), Limited Broader Public Awareness

Copy Examples

• •Headline: Transform Your Space. Tell Your Story. Body: Your home is a canvas. At MesmerizeD, discover art prints and home decor that speak your language. High-quality, unique designs from global artists, made to reflect *you*. Explore the collection and get inspired. #MesmerizeDSpaces #ArtForEveryone
• •Headline: Don't Just Decorate. Mesmerize. Body: Step out of the ordinary. Our curated collection of fine art prints, vibrant cushions, and unique decor pieces are designed to captivate. Find that perfect piece that makes your house a home. Quality and style, delivered. #MesmerizeDHome #UniqueDecor
• •Headline: Art That Feels Like You. Body: We believe your walls should show off your personality. From stunning abstract canvases to charming illustrated mugs, MesmerizeD offers accessible art and decor to bring your vision to life. Ethically sourced, beautifully crafted. What will your home say? #MyMesmerizeD #HomeDecorInspo
• •Headline: Unlock Your Home's Potential. Body: Ready for a refresh? Dive into a world of captivating art and stylish home accents at MesmerizeD. We partner with talented artists to bring you high-quality, inspiring pieces that won't break the bank. Express yourself. #MesmerizeDDesigns #InteriorStyling
• •Headline: Beyond the Beige: Art for a More Vibrant Life. Body: Inject personality and color into every corner. MesmerizeD brings you an eclectic mix of art prints and home decor that celebrates individuality. Sustainable choices, unforgettable style. Shop now and start your home's transformation. #LiveMesmerizeD #HomeAesthetics