Brand Tone

Creative, Accessible, and Encouraging

Brand Values

• •Creativity & Self-Expression
• •Value & Affordability
• •Craftsmanship

Best Practices

• •Lead with Empowerment: Always frame the copy around what the customer can do or create. Use active, encouraging verbs like "design," "craft," "build," and "express."
• •Balance "Artisan" with "Accessible": While using words like "artisan" and "handmade" to convey quality, ensure the overall tone remains unpretentious and welcoming. Avoid jargon that might intimidate beginners.
• •Focus on the "Why," Not Just the "What": Instead of just listing product specs (e.g., "10mm blue bead"), add a touch of inspiration (e.g., "The perfect 10mm bead for your ocean-inspired bracelet"). Connect the product to a potential project or feeling.
• •Maintain a Consistent Call-to-Action (CTA): End copy with CTAs that encourage creativity and exploration, such as "Start Creating," "Discover the Collection," or "Find Your Supplies," rather than just "Buy Now."
• •Develop a "Brand Vocabulary": Create a list of on-brand words to use consistently (e.g., Artisan, Create, Handmade, Inspire, Unique, Your Own) and words to avoid (e.g., Luxury, Exclusive, Machine-made). This ensures any writer can quickly adopt the Merzies voice.

Social Perception

Due to the lack of social media presence and online reviews, public perception is difficult to gauge directly. However, based on the website's presentation, the likely perception is that of a niche, functional supplier for hobbyists and crafters. It would be seen as a practical, no-frills online store rather than a high-end, aspirational brand. Customers are likely individuals who are already involved in jewelry making or are searching for specific, affordable components and handmade gifts. The brand is perceived as a resource rather than a lifestyle.

Copy Examples

• •Your vision, our pieces. From raw beads to ready-to-wear treasures, find your unique sparkle at Merzies. Start creating today.
• •Each bead holds a story. Our semi-precious stone collection is waiting for the perfect artisan—you—to bring it to life. What will you design?
• •Get Creative! ✨ Our New DIY Kits Are Here.
• •Handmade with heart. Discover our artisan jewelry collection, crafted for those moments that deserve a personal touch. The perfect gift is waiting.
• •Don't just wear a trend. Create a masterpiece. At Merzies, we give you the tools. You bring the inspiration. #MerziesCreations #DIYJewelry #Handmade