Brand Tone

Inspirational, Sophisticated, and Approachable

Brand Values

• •Passion for Art
• •Quality and Excellence
• •Creativity and Originality
• •Customer Commitment
• •Inspiration for Spaces

Best Practices

• •Always Lead with "Why": Start with the emotional benefit of the art (e.g., "create a sanctuary," "express your style") before detailing the product's features.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and emotions, such as "serene," "vibrant," "breathtaking," and "soulful," to create a more profound connection with the audience.
• •Maintain a Balance of Sophistication and Accessibility: While the tone should remain elevated and refined, avoid overly technical art jargon. Ensure the language is inclusive and easy to understand for someone new to art collecting.
• •Tell a Story: Frame each piece of art or collection with a narrative. Talk about the inspiration behind it or the feeling it is meant to evoke. This adds depth and value beyond the physical product.
• •Stay Consistent Across Platforms: While the format may change from a detailed blog post to a short video caption, the core tone and values should remain the same. Every piece of communication should feel like it comes from the same, singular brand voice—one that is passionate, knowledgeable, and inspiring.

Social Perception

A Trusted Source for Quality and Aesthetic Enhancement

Copy Examples

• •Art is the soul of a room. Let our latest piece, 'Celestial Echoes,' breathe life and serenity into your space. Discover how the subtle dance of color and form can transform your home into a sanctuary of inspiration. #MeryArts #ArtForYourHome #TransformYourSpace
• •Beyond Decoration. It's an Expression. Curated art that tells your story. Explore our collections and find the piece that speaks to you.
• •Dear [Customer Name], Imagine your walls adorned with art that not only complements your decor but also elevates your spirit. Our new arrivals are here to do just that. Hand-selected for their quality and originality, these pieces are more than just paintings—they are invitations to a more beautiful life.
• •From blank wall to breathtaking. ✨ Watch how the right piece of art can completely redefine a space. This is the power of Mery Arts. #HomeDecor #ArtInspiration #InteriorDesign #BeforeAndAfter
• •Find your inspiration. Our collection of abstract art is perfect for the modern home, offering a sophisticated touch that is both timeless and contemporary. Pin this to your dream home board and start creating a space that truly reflects you.