Tono de Marca

Aspirational, Nurturing, and Confident

Valores de Marca

• •Natural Efficacy
• •Luxury and Indulgence
• •Transformation and Results
• •Trust through Transparency
• •Holistic Self-Care

Mejores Prácticas

• •Balance 'Pharma' with 'Natural': While the name is 'Merty Pharma,' the heart of the brand is natural beauty. Use words like 'formulated,' 'effective,' and 'results-driven' to add a sense of scientific credibility to the 'natural,' 'gentle,' and 'holistic' messaging.
• •Lead with the Transformation Story: The 'before and after' narrative is the brand's most powerful tool. All copy should, in some way, allude to the journey and the beautiful result, reinforcing the idea of a visible change.
• •Use Sensory and Emotive Language: Consistently use words like 'indulgent,' 'luxurious,' 'wonders,' and 'miracles.' Describe the feel and scent of products to appeal to the senses and frame skincare as a pleasurable, nurturing experience.
• •Reinforce the 'Challenge' Mentality: The 60-day challenge and 'pay later' offer are unique selling points. Weave this confident, risk-free language into various marketing materials to build trust and encourage trial.
• •Speak Directly and Inclusively: Use a warm, direct address ('You just stepped into...') to create a personal connection. Ensure the tone is welcoming and empowering, focusing on enhancing one's own natural beauty rather than conforming to an external standard.

Percepción Social

The perception is somewhat polarized. Positive perception stems from users who see noticeable results, praising the products as gentle and effective for brightness. Skepticism arises from the 'whitening' and 'miracle' claims, which may clash with the 'Pharma' name, causing some to question the scientific basis and varying individual results. Discussions are primarily found in user-generated content, rather than established beauty media.

Ejemplos de Copy

• •Stop chasing chemical promises. Your journey to radiant, natural skin begins here. Take our 60-day Pinky® Challenge and witness the miracle of nature unfold. Document your glow-up, no filters needed. #GoNaturalWithPinky
• •This isn't just a body lotion; it's a daily ritual of self-love. Our Amber & White Musk formula wraps your skin in a veil of indulgent moisture, leaving it soft, scented, and luminous. Enjoy every moment of beauty.
• •Ready to believe in your skin again? We are so confident in the power of Pinky® Natural Skincare that we invite you to see the results for yourself first, and pay later. Your beautiful transformation is our promise.
• •Listen to what your skin is truly asking for: a return to nature. Merty Pharma delivers potent, natural solutions formulated to bring out your innate radiance. Ditch the chemical life and embrace a new, natural beginning.
• •Give the gift of a beauty wonder. Our Blackberry Kiss Gift Pack is the perfect invitation to an indulgent, all-natural skincare experience. It's more than a gift; it's the start of a beautiful new story.