Brand Tone

Elegant, Joyful, and Evocative

Brand Values

• •Love of St. Barth
• •Quality & Craftsmanship
• •Timeless Style
• •Shared Experiences & Memories
• •Joy & Celebration
• •Family

Best Practices

• •Create a Brand Voice Guide: Document the defined tone (Elegant, Joyful, Evocative, etc.), key descriptive words (e.g., 'chic,' 'effortless,' 'vibrant,' 'sun-kissed,' 'timeless'), and words to avoid. This ensures anyone writing copy understands the desired voice.
• •Immerse in the Inspiration: Regularly revisit the 'Our Story' and the visual identity of St. Barth. Use evocative language that paints a picture of the island lifestyle – the colors, scents, feelings.
• •Focus on Benefits & Emotion: Don't just describe the clothes; describe how they make the wearer *feel* – joyful, elegant, relaxed, adventurous. Connect products to the experiences and memories they will be a part of.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website, in email marketing, any potential social media, and product descriptions is harmonious. A TikTok video might be more playful, but the underlying elegance and joy should still resonate.
• •Tell Stories: Weave the brand's origin story and the inspiration of St. Barth into product descriptions and marketing narratives. Highlight the 'love story' with the island and the idea of sharing beautiful moments.

Social Perception

Associated with Luxury & Travel, Appreciated for Design & Aesthetics, Seen as Quality (Mostly), Niche & Boutique Appeal, Connected to St. Barth Lifestyle

Copy Examples

• •Headline: Mer St. Barth: Drape Yourself in Sunshine. Body: Our latest collection is here, woven with the vibrant hues of island blooms and the soft touch of ocean breezes. Discover dresses that dance from sun-drenched days to starlit evenings. Live the St. Barth dream, wherever you are.
• •Headline: Island Whispers, Woven In. Body: Each Mer St. Barth piece tells a story – of shores kissed by turquoise waters and moments made golden by the sun. Effortless chic for your unforgettable escapes. Find your Saline Beach perfect cover-up or Cheval Blanc ideal lunch dress.
• •Headline: The Art of the Endless Holiday. Body: Embrace the Mer St. Barth spirit. Luxurious fabrics, intricate details, and the soul of St. Barth in every stitch. For making memories that feel as timeless as the tides.
• •Headline: Mommy & Me Magic. Body: Share the sunshine. Our adorable, coordinated styles for you and your little one are perfect for creating those picture-perfect vacation moments and everyday adventures. Celebrate your bond in the effortless elegance of Mer St. Barth.
• •Headline: From St. Barth, With Love. To You. Body: More than just clothing, Mer St. Barth is a feeling. The warmth of the sand, the scent of exotic flora, the joy of discovery. Experience the island's embrace with our meticulously crafted resort wear.