Brand Tone

Warm and Heartfelt, Celebratory and Joyful, Ethical and Compassionate, Appreciative and Customer-Focused, Faith-Inspired

Brand Values

• •Joy
• •Love
• •Quality & Excellence
• •Giving Back/Social Responsibility
• •Family
• •Faith
• •Human Dignity

Best Practices

• •Frame it as a partnership in making a difference, rather than just a transaction.
• •Use inclusive language ('we,' 'us,' 'our family') to foster a sense of connection.
• •Add depth beyond just product features by highlighting the brand's values and mission.
• •Ensure consistency across all writers and platforms by providing clear brand guidelines.
• •Maintain a warm, heartfelt, and appreciative tone in all communications.

Social Perception

Positive, Trustworthy and Ethical, Reliable, High-Quality, Inspiring

Copy Examples

• •At Merry Expressions, we're more than just a shop; we're a family dedicated to spreading joy and love through our handcrafted creations. Thank you for letting us be a part of your special moments!
• •Celebrate life's beautiful moments with our personalized gifts and party decorations. Each purchase helps us support causes that fight illiteracy, child labor, and human trafficking.
• •We believe in the power of love and joy. Our products are designed to bring happiness to your celebrations and create lasting memories with your loved ones.
• •From our family to yours, we pour our hearts into every detail. If you're not completely satisfied with your purchase, we offer a full refund, no questions asked. Your happiness is our priority.
• •Join us in making a difference! A portion of every purchase goes towards supporting organizations dedicated to fighting injustice and promoting human dignity. Let's spread love and joy together!