Brand Tone

Welcoming & Inclusive, Community-Focused & Friendly, Encouraging & Supportive, Passionate & Artisanal, Accessible & Down-to-Earth, Informative & Helpful

Brand Values

• •Community
• •Creativity & Artistic Expression
• •Inclusivity & Diversity
• •Education & Skill Development
• •Craftsmanship & Quality
• •Connection & Friendship
• •Local Engagement

Best Practices

• •Always Emphasize 'Community': Use words like 'together,' 'connect,' 'gather,' 'Oakland community,' 'studio family,' 'welcome.' This reinforces their core identity.
• •Speak Inclusively: Address a diverse audience. Use language that makes everyone feel invited and capable, regardless of prior experience (e.g., 'no experience needed,' 'all are welcome').
• •Highlight the Hands-On, Tactile Experience: Use active, sensory language related to working with clay – 'get your hands dirty,' 'mold,' 'shape,' 'create,' 'messy.'
• •Maintain an Encouraging and Supportive Voice: Frame learning as a joyful exploration. Celebrate the process, not just the perfect outcome. Use positive and uplifting language.
• •Be Genuinely Oakland: Casually reference local elements (like the namesake Lake Merritt) or the studio's role within the Oakland arts scene to reinforce authenticity and local pride.

Social Perception

Merritt Ceramics is perceived as a valuable local resource for learning pottery and engaging with the arts in Oakland. It's seen as a popular studio with good instructors, leading to high demand for its classes. The commitment to community, diversity, and providing opportunities for artists is likely viewed positively. It's regarded as a welcoming space for both beginners and those with some experience to explore their creativity.

Copy Examples

• •Headline: Your Oakland Clay Community Awaits. Body: Dive into the art of ceramics at Merritt Ceramics, where Park Blvd comes together to create, connect, and get a little messy. All are welcome. Join our family!
• •Headline: Unearth Your Inner Artist. Body: Ready to get your hands dirty? From beginner wheels to advanced workshops, Merritt Ceramics offers a supportive space to mold your vision into reality. Let's create something beautiful together.
• •Headline: More Than Just Pottery. It's Connection. Body: At Merritt Ceramics, we believe in the power of clay to build friendships and foster community. Discover a welcoming studio that celebrates Oakland's vibrant diversity.
• •Headline: Got Clay FOMO? Limited Spots in Our New Course! Body: Our popular 6-week Intro to Wheel Throwing is back! Learn the fundamentals, find your center, and create unique pieces. Don't miss out – enroll today and join the Merritt Ceramics buzz!
• •Headline: Give the Gift of Creativity (or Keep it for Yourself!). Body: Our one-time pottery classes are the perfect way to try something new, de-stress, and make a unique piece with your own two hands. No experience needed, just a willingness to play!