Brand Tone

Practical, Caring, and Community-Oriented

Brand Values

• •Quality and Affordability
• •Animal Welfare
• •Customer Service
• •Health and Safety

Best Practices

• •Prioritize "Care" Over "Cute": While pets are cute, the brand's strength is its focus on genuine care and welfare. Copy should be warm and empathetic but also practical and informative, emphasizing health benefits and quality.
• •Highlight the Community and Mission: Regularly share stories about shelter support and feeding initiatives. This reinforces the brand's core value of animal welfare and builds a deeper connection with customers.
• •Be Direct and Informative: In product descriptions, continue providing clear, no-nonsense information like ingredient lists, feeding guides, and guaranteed analysis. This builds trust and positions the brand as a knowledgeable resource.
• •Emphasize Affordability and Quality Together: Never present low prices as "cheap." Frame them as making high-quality pet care accessible to more people, aligning with the mission to help all animals.
• •Maintain a Helpful, Approachable Tone: Whether on social media or the website, the voice should be that of a friendly, reliable neighbor who loves pets. Use "we" to foster a sense of shared community and "you" to speak directly to the pet owner's needs.

Social Perception

The public perceives MERP Store PH as a reliable local and online retailer for pet necessities in the Philippines. It is seen as a dependable source for pet products, integrated into the local pet care market. Their community-focused actions, such as supporting shelters, foster a positive local reputation among pet owners who share those values.

Copy Examples

• •Caring for Your Best Friend Shouldn't Break the Bank. At MERP Store, we provide top-quality food and supplies at prices you'll love. Because every pet deserves the best.
• •Your purchase has power! This week, a portion of every sale went directly to feeding strays in our neighborhood. Together, we're making a difference, one bowl at a time. Thank you for helping us care for all animals.
• •Is your cat prone to urinary issues? Our special urinary care formula is made with less salt and less oil to support their kidney and liver health, ensuring your feline friend stays happy and comfortable.
• •From a small family-owned shop in Valenzuela City to a nationwide online store, our mission has never changed: to offer quality pet supplies for every Filipino pet owner. We're pet lovers, just like you.
• •We're here for you and your furry family. Have questions about the best food for your puppy? Need it delivered today? Our team is ready to help. Your peace of mind is our priority.