Brand Tone

classic, literary, and aspirational

Brand Values

• •literary preservation
• •personal discovery
• •timeless storytelling

Best Practices

• •Align Stated and Actual Business Models: The primary source of brand dissonance is the conflict between being a publisher of classics and a provider of author services. A clear and honest representation of the business is crucial.
• •Prioritize Transparency: In all communications, from the website to sales calls, transparency about services, pricing, and processes is paramount to rebuilding trust.
• •Engage with Feedback: Actively and professionally responding to both positive and negative feedback on public platforms is essential. Ignoring complaints, especially on the BBB, is highly damaging.
• •Develop a Content Strategy: The social media channels need a consistent content strategy that provides value to their target audience, whether that be readers of classics or aspiring authors. This could include literary trivia, writing tips, or author success stories (if legitimate).
• •Ensure a Unified Voice: All written content, from the website copy to customer service emails, should reflect a single, defined brand voice—ideally one that is professional, supportive, and trustworthy. This requires internal guidelines and training.

Social Perception

Deeply divided and largely negative. A small segment reports positive experiences for specific services, but a more vocal contingent perceives the brand as a scam or predatory due to allegations of aggressive sales tactics, non-delivery of services, and refusal to provide refunds, leading to an 'F' rating from the BBB.

Copy Examples

• •Step back in time with a story that has captivated readers for generations. Our 'Mermaids Classics' edition of [Book Title] brings timeless prose to your fingertips. Where will your literary journey take today? #ClassicLiterature #Ebook #TimelessStory
• •Your story deserves to be told. From manuscript to market, our expert team is here to guide you. Discover our suite of author services and bring your vision to life. #Publishing #AuthorServices #WriteYourStory
• •Subject: Rediscover the Magic of Reading. Dear [Reader Name], In a world of fleeting trends, some stories remain eternal. Mermaids Publishing is dedicated to preserving the literary treasures that have shaped our world. Explore our collection of classic ebooks and find your next great read.
• •The path to publishing can be daunting, but you don't have to walk it alone. At Mermaids Publishing, we empower authors with the tools they need to succeed. Learn more about our editing, formatting, and marketing services. #WritingCommunity #AuthorLife #GetPublished
• •Unlock the wisdom of the ages. For a limited time, get the 'Mermaids Classics' collection of [Author Name]'s greatest works for 20% off. Timeless stories, modern format. #EbookDeals #ClassicReads #BookLovers