Brand Tone

Inspiring & Empowering, Friendly & Approachable, Helpful & Supportive, Bohemian & Whimsical, Passionate

Brand Values

• •Creativity & Self-Expression
• •Accessibility & Inclusivity
• •Customer Success & Happiness
• •Community
• •Quality & Detail
• •Resilience & Adaptability

Best Practices

• •Embrace a Friendly, Encouraging Voice: Use warm, positive language. Address the audience directly (e.g., "you," "your creative journey"). Avoid overly technical or impersonal jargon.
• •Highlight the "Handmade Magic" & Joy of Creation: Focus on the experience of making something unique and beautiful. Use evocative words that tap into creativity, inspiration, and pride in craftsmanship.
• •Emphasize Ease and Support: Consistently mention the easy-to-follow instructions, step-by-step photos, and the availability of support (even if currently limited for personalized guidance, the patterns themselves are designed to be supportive). This builds confidence, especially for less experienced crafters.
• •Incorporate Storytelling & Brand Personality: Weave in elements of the Mermaidcat story or the whimsical, bohemian, and slightly playful "mermaid cat" vibe where appropriate. This makes the brand more relatable and memorable.
• •Be Community-Focused: Encourage sharing, use community-oriented hashtags, and frame product creation as joining a wider group of passionate crafters. This reinforces the value of connection.

Social Perception

Trusted & Reliable, High-Quality Designs, Supportive & Designer-Led, Inspiring, Good for Various Skill Levels, Unique, Creative, Playful Fantasy

Copy Examples

• •Instagram Post (Showcasing a new dress pattern): Dive into your next creative adventure! ✨ Our new [Pattern Name] dress pattern is here to wrap you in bohemian charm and handmade magic. With step-by-step photos and clear instructions, you'll be twirling in your own unique creation in no time. Ready to make some magic? Tap the link in bio! #MermaidcatDesigns #CrochetDress #HandmadeWithLove #BohoCrochet #NewPattern
• •Email Newsletter Subject: Unleash Your Inner Artisan: Fresh Crochet Inspiration Inside! Body Snippet: Hey, fellow yarn dreamer! Feeling that spark to create something beautiful? We've just dropped a collection of patterns designed to inspire, with our signature easy-to-follow instructions and tips to make each piece uniquely yours. From cozy sweaters to festival-ready tops, find your next project and let your creativity flow! [Link to new patterns]
• •Facebook Ad (Targeting beginner crocheters): New to crochet but dreaming of gorgeous handmade pieces? We've got you! Mermaidcat Designs patterns are made with love and packed with step-by-step photos to guide you. Create stunning items you'll be proud of, even if you're just starting out. Your beautiful crochet journey begins here! Enjoy our 100% satisfaction guarantee. Shop patterns now! [Link]
• •Product Description (For a versatile top pattern): Meet the [Pattern Name] Top – your go-to for effortless style and creative joy! This pattern is designed to be a dream to make, with clear, photo-rich instructions and plenty of tips for customizing your fit. Whether you're heading to a festival or just want to add a touch of handmade charm to your everyday, this top is 'purrrfectly' versatile. Get ready to hook, create, and shine! ✨
• •TikTok Video Caption (Short tutorial clip): Quick tip for your next #MermaidcatDesigns project! ✨ We make our patterns super easy to follow so you can focus on the fun part – creating! 😉 What are you making this weekend? Show us! #CrochetTips #DIYFashion #CrochetCommunity #EasyCrochet