Brand Tone

Educational & Informative, Passionate & Engaging, Respectful & Profound, Authoritative & Credible

Brand Values

• •Storytelling Excellence
• •Exploration of Humanity and Nature
• •Education and Understanding
• •Conservation and Awareness
• •Collaboration
• •Putting People First
• •Civic Engagement & Democracy

Best Practices

• •Prioritize Factual Storytelling: Ensure all copy is rooted in the truth and reflects the company's commitment to well-researched, credible documentary content. Avoid hyperbole that isn't backed by the substance of the films.
• •Emphasize "Why It Matters": Connect the films and the company's mission to broader human and environmental concerns. Articulate the value and impact of the stories being told, inviting audiences to consider their own place in the narrative.
• •Use Evocative and Respectful Language: Especially when discussing nature, diverse cultures, or sensitive human issues, choose words that convey awe, respect, and a deep appreciation for the subject matter. Let the passion for the topics shine through.
• •Highlight Authority Through Accomplishments (Subtly): Mentioning awards, collaborations with renowned broadcasters (CBC, National Geographic, etc.), and years of experience can reinforce credibility without sounding boastful. Frame these as testaments to the quality and impact of the work.
• •Maintain a Tone of Curious Exploration: Even when presenting facts, foster a sense of discovery and inquiry. Encourage audiences to learn more, question, and engage with the complex themes presented in the documentaries, reflecting MMP's goal to "challenge us to develop new ways of thinking."

Social Perception

Respected Industry Leader, Creator of Impactful Content, Trustworthy and Educational Source, Innovative and Engaging

Copy Examples

• •Headline: Unveiling the Unseen. Illuminating Our World. Body: For over 35 years, Merit Motion Pictures has journeyed to the heart of compelling stories. From the majesty of the natural world to the depths of human experience, we craft award-winning documentaries that educate, inspire, and challenge perceptions. Discover your world with us.
• •Headline: Stories That Matter. Connections That Endure. Body: We believe in the power of film to foster understanding. Merit Motion Pictures is dedicated to exploring humanity's intricate relationship with our planet and each other. Join us as we share passionate narratives that reveal the beauty, the struggle, and the wisdom of our times.
• •Headline: Beyond the Surface: Documentaries That Spark Change. Body: What if a film could change the way you see everything? At Merit Motion Pictures, we delve into critical environmental, scientific, and human-interest topics, bringing vital stories to the forefront. Experience filmmaking that not only informs but inspires action.
• •Headline: The Art of Truth: Award-Winning Factual Entertainment. Body: Merit Motion Pictures: Where Canada's leading filmmakers collaborate to tell the real stories of our era. Explore our acclaimed portfolio of nature, science, arts, and history documentaries that captivate and enlighten global audiences.
• •Headline (for a specific film, e.g., on conservation): Our Planet's Future, Captured. Body: Witness the urgent beauty and delicate balance of [specific ecosystem/subject]. Merit Motion Pictures presents a breathtaking documentary journey that uncovers the challenges and champions the solutions for a healthier world. Be moved. Be inspired. Be part of the change.