Tono de Marca

Fun, Vibrant, and Playfully Irreverent

Valores de Marca

• •Creativity and Innovation
• •Female Empowerment
• •Quality and Accessibility
• •Celebration and Joy

Mejores Prácticas

• •Lead with Fun, Follow with Flavour: Start with vibrant, energetic language. Use words like "unapologetic," "joy," "magic," "glow-up," and "party." Then, describe the delicious, high-quality flavours to ground the fun in substance.
• •Embrace the "Girl Power" Narrative: Subtly weave the brand's origin story and values into the copy. Use phrases like "female founders," "girl boss bakers," and talk about building a dream. This creates a stronger emotional connection with the audience.
• •Keep it Playfully Confident: Use a slightly cheeky, self-assured tone. Phrases like "You're welcome" or "We made meringues cool again" work because they are backed by a strong reputation. It’s confident, not arrogant.
• •Use Visually Evocative Language: The brand is highly visual. The copy should reflect this. Use descriptive words that paint a picture: "riot of colour," "candy-stripe kisses," "punk-pink rainbow cake," "splattered buttercream."
• •Stay Inclusive and Accessible: While the brand is "cool," the tone should never be exclusionary. Emphasize that the recipes are "foolproof" and the classes are for everyone. This ensures the brand remains aspirational yet approachable.

Percepción Social

Aesthetically pleasing, trendsetting, fun and approachable experts, offering high-quality treats.

Ejemplos de Copy

• •Warning: may cause extreme happiness. Our rainbow cake isn’t just a pretty face – it’s layers of pure joy, stacked high and unapologetically extra. Your birthday just got a major glow-up. #MeringueGirls #RainbowCake #LondonBakery
• •Less stress, more sparkle. Grab a glass of prosecco and a piping bag. Our masterclasses are where the magic (and the mess) happens. Book now and become the baker you were born to be. #BakingClass #GirlPower
• •Forget everything you know about meringues. Ours are crispy, chewy, and bursting with bonkers-good flavours like Gin & Tonic and Watermelon. Hand-piped little puffs of perfection, they’re gluten-free, gorgeous, and your new favourite addiction. You're welcome. #MeringueKisses #GlutenFree
• •We started with a passion for sweet things and a healthy aversion to boring kitchens. Today, Meringue Girls is a girl-power bakery taking over the world, one rainbow kiss at a time. Come see what the fuss is about at our Broadway Market home. #FemaleFounders #LondonFood
• •It’s a ✨glitter and ganache✨ kind of day. Come behind the scenes and see how we put the party into our pavlovas! 🌈 #BakeryLife #CakeDecorating #MeringueGirls